eCommerce market in Argentina

Argentina is the 35th largest market for eCommerce with a predicted revenue of US$8,890.4 million by 2023, placing it ahead of Peru. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.6%, resulting in a projected market volume of US$15,349.8 million by 2027. With an expected increase of 23.9% in 2023, the Argentinian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Argentina, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Argentinian eCommerce market. Furniture & Appliances is the largest market and accounts for 24.5% of the Argentinian eCommerce revenue. It is followed by Electronics & Media with 22.3%, Fashion with 21.1%, Toys, Hobby & DIY with 16.8%, and Food & Personal Care with the remaining 15.3%.

Market development

eCommerce revenue development in Argentina

Argentina is the 35th largest market for eCommerce with a predicted revenue of US$8,890.4 million by 2023, placing it ahead of Peru. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.6%, resulting in a projected market volume of US$15,349.8 million by 2027. With an expected increase of 23.9% in 2023, the Argentinian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Argentina, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Argentinian eCommerce market. Furniture & Appliances is the largest market and accounts for 24.5% of the Argentinian eCommerce revenue. It is followed by Electronics & Media with 22.3%, Fashion with 21.1%, Toys, Hobby & DIY with 16.8%, and Food & Personal Care with the remaining 15.3%.

eCommerce revenue development in Argentina

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 65.6 69.2 24.1 54.6 90.2 5.9 76.7 32.0
AOV (in US$) 94.3 25.9 86.5 48.3 97.8 6.0 3.0 74.4
CVR (in %) 65.6 69.2 24.1 54.6 90.2 5.9 76.7 32.0
AOV: Average Order Value CVR: Conversion Rate

Top stores

Top five online stores in Argentina by net sales 2021

The biggest player in the Argentinian eCommerce market is mercadolibre.com.ar. The store had a revenue of US$319.3 million in 2021. mercadolibre.com.ar is followed by adidas.com.ar and fravega.com as the second- and third-largest stores with US$187.1 million and US$171.9 million, respectively. Altogether, the top three stores account for 29.2% of the top 100 online stores' revenue in Argentina. Store rankings include every store that generates revenue in Argentina. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Argentina was considered.

eCommerce net sales generated in Argentina in 2021

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ecommerceDB analysis

no-access-0 no-access-1 no-access-2 no-access-3 no-access-4
Filtered revenue (in mUS$) 900.0 550.0 470.0 430.0 370.0
Share of global revenue (in %) 20.7 12.0 3.9 20.6 20.7
Global revenue (in mUS$) 8,300.0 4,600.0 1,190.0 2,122.0 1,814.0
Growth global revenue (in %) 8.3 12.4 33.6 18.0 12.6