eCommerce market in Argentina
Argentina is the 35th largest market for eCommerce with a predicted revenue of US$8,890.4 million by 2023, placing it ahead of Peru. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.6%, resulting in a projected market volume of US$15,349.8 million by 2027. With an expected increase of 23.9% in 2023, the Argentinian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Argentina, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Argentinian eCommerce market. Furniture & Appliances is the largest market and accounts for 24.5% of the Argentinian eCommerce revenue. It is followed by Electronics & Media with 22.3%, Fashion with 21.1%, Toys, Hobby & DIY with 16.8%, and Food & Personal Care with the remaining 15.3%.
Market development
eCommerce revenue development in Argentina
Argentina is the 35th largest market for eCommerce with a predicted revenue of US$8,890.4 million by 2023, placing it ahead of Peru. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.6%, resulting in a projected market volume of US$15,349.8 million by 2027. With an expected increase of 23.9% in 2023, the Argentinian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Argentina, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Argentinian eCommerce market. Furniture & Appliances is the largest market and accounts for 24.5% of the Argentinian eCommerce revenue. It is followed by Electronics & Media with 22.3%, Fashion with 21.1%, Toys, Hobby & DIY with 16.8%, and Food & Personal Care with the remaining 15.3%.
eCommerce revenue development in Argentina
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 65.6 | 69.2 | 24.1 | 54.6 | 90.2 | 5.9 | 76.7 | 32.0 |
| AOV (in US$) | 94.3 | 25.9 | 86.5 | 48.3 | 97.8 | 6.0 | 3.0 | 74.4 |
| CVR (in %) | 65.6 | 69.2 | 24.1 | 54.6 | 90.2 | 5.9 | 76.7 | 32.0 |
Top stores
Top five online stores in Argentina by net sales 2021
The biggest player in the Argentinian eCommerce market is mercadolibre.com.ar. The store had a revenue of US$319.3 million in 2021. mercadolibre.com.ar is followed by adidas.com.ar and fravega.com as the second- and third-largest stores with US$187.1 million and US$171.9 million, respectively. Altogether, the top three stores account for 29.2% of the top 100 online stores' revenue in Argentina. Store rankings include every store that generates revenue in Argentina. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Argentina was considered.
eCommerce net sales generated in Argentina in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
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