e-Commerce Market Analytics

The eCommerce market in Argentina

Argentina is the 29th largest market for eCommerce with a revenue of US$7.5 billion in 2021, placing it ahead of Finland and behind Belgium.

With an increase of 29%, the Argentine eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Argentina, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 13% between 2021 and 2025, Argentina is even expected to outperform the global average of 6%.

The eCommerce market in Argentina

Top online stores

The biggest player in the Argentine eCommerce market is carrefour.com.ar. The store had a revenue of US$286 million in 2021. carrefour.com.ar is followed by adidas.com.ar and fravega.com as the second- and third largest stores with US$193 million and US$181 million, respectively. Altogether, the top three stores account for 10% of online revenue in Argentina.

Store rankings include every store that generates revenue in Argentina. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Argentina was considered.

One of the fastest-growing stores in the Argentine market is landmark.com.ar. The store achieved online net sales of about US$4.2 million in 2021. Its revenue growth amounted to 230% in the previous year.

More information on the top 100 online stores in Argentina can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in Argentina by eCommerce net sales 2021 in million US$

# Store
1. mercadolibre.com.ar
US$319.3m
2. adidas.com.ar
US$187.1m
3. fravega.com
US$181.0m
4. carrefour.com.ar
US$119.9m
5. easy.com.ar
US$99.9m

The eCommerce market in Argentina

Market size and growth rate

Revenue in 2021
US$9,343.9m
REVENUE
CAGR 2021-2025
19.0%
CAGR
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in Argentina is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 13%. Compared to the year-over-year growth of 29% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 52% in Argentina; in other words, 52% of the Argentine population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Argentina and accounts for 30% of the eCommerce revenue in Argentina. It is followed by Fashion with 25%, Furniture & Appliances with 16%, Toys, Hobby & DIY with 16%, and Food & Personal Care with the remaining 12%.