eCommerce market in Argentina

Argentina is the 21st largest market for eCommerce with a predicted revenue of US$19,455.9 million by 2024, placing it ahead of Denmark. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 0.5%, resulting in a projected market volume of US$19,852.9 million by 2028. With an expected increase of 0.6% in 2024, the Argentinian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Argentina, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Argentinian eCommerce market. Electronics is the largest market and accounts for 26.2% of the Argentinian eCommerce revenue. It is followed by Fashion with 22.9%, Hobby & Leisure with 18.9%, Furniture & Homeware with 11.1%, Care Products with 7.7%, DIY with 7.7%, and Grocery with the remaining 5.6%.

Market development

eCommerce revenue development in Argentina

Argentina is the 21st largest market for eCommerce with a predicted revenue of US$19,455.9 million by 2024, placing it ahead of Denmark. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 0.5%, resulting in a projected market volume of US$19,852.9 million by 2028. With an expected increase of 0.6% in 2024, the Argentinian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Argentina, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Argentinian eCommerce market. Electronics is the largest market and accounts for 26.2% of the Argentinian eCommerce revenue. It is followed by Fashion with 22.9%, Hobby & Leisure with 18.9%, Furniture & Homeware with 11.1%, Care Products with 7.7%, DIY with 7.7%, and Grocery with the remaining 5.6%.

eCommerce revenue development in Argentina

in million US$

eCommerce revenue growth in Argentina

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 31.2 45.4 96.5 14.1 12.9 72.2 32.4 28.4

Online share

eCommerce online share in Argentina

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Argentinian retail market, the online share is 6.8% and will increase by an average of 6.6% to 8.8% by 2027.

eCommerce online share in Argentina

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 21.1% 92.3% 70.4% 97.3% 2.1% 96.1% 24.6% 57.4%

Top stores

Top five online stores in Argentina by net sales 2022

The biggest player in the Argentinian eCommerce market is mercadolibre.com.ar. The store had a revenue of US$281.1 million in 2022. Store rankings include every store that generates revenue in Argentina. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Argentina was considered.

eCommerce net sales generated in Argentina in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Argentinian eCommerce market

With 95.4% VISA the most commonly offered payment method of all online stores in the Argentinian eCommerce market in 2022. Like VISA Mastercard with a penetration of 94.6%, American Express with a share of 76.2%, and Cabal with a share of 57.7% the payment type Cards is the most common used by online retailers in in the Argentinian eCommerce market in 2022. With a share 88.5% unknown is the most common used payment method offered to the clients of type Invoice.

Top 5 offered payment methods in the Argentinian eCommerce market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Argentinian eCommerce market

Despite Andreani's dominant position with 57.1% of online stores opting for its services, the Argentinian eCommerce market in 2022 remains diverse and competitive. Several other shipping service providers, including Correo Argentino, OCA, DHL, and Mercado Envíos, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Argentinian eCommerce market

in %