Fashion market in Argentina

The Argentinian Fashion eCommerce market is predicted to reach US$1,418.5 million by 2024 and accounts for 22.9% of the total eCommerce market in Argentina. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.2%, resulting in a projected market volume of US$1,431.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Argentinian Fashion retail market, the online share is 33.8% and will increase by an average of 19.0% to 67.8% by 2028.

With sales in the Argentinian Fashion market, adidas.com.ar generated a revenue of US$170.8 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Argentina is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 96.8% VISA the most commonly offered payment method of all online stores in the Argentinian Fashion eCommerce market in 2023. Like VISA Mastercard with a share of 95.2% and American Express with a share of 79.4% the payment type Cards is the most common used by online retailers in in the Argentinian Fashion eCommerce market in 2023. Other commonly used payment methods in that market are Invoice (unknown) with 93.7% and Rapipago (Invoice) with 61.9% of stores offering that payment method to the clients.

Despite Andreani's dominant position with 59.2% of online stores opting for its services, the Argentinian Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including OCA, Correo Argentino, Jipink, and Treggo, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Although VTEX holds a commanding lead with 22.8% of online stores using the shop software solution, the Argentinian Fashion eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, Tienda Nube, Shopify, and WooCommerce, which collectively hold a significant share of the market.