Fashion market in Argentina

Market development

eCommerce revenue development in the Fashion market in Argentina

The Argentinian Fashion eCommerce market is predicted to reach US$4,449.5 million by 2024 and accounts for 22.9% of the total eCommerce market in Argentina. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.2%, resulting in a projected market volume of US$4,482.5 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

eCommerce revenue development in the Fashion market in Argentina

in million US$

eCommerce revenue growth in the Fashion market in Argentina

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)13.495.611.923.232.350.575.959.4

Online share

eCommerce online share of the total Fashion market in Argentina

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Argentinian Fashion retail market, the online share is 33.8% and will increase by an average of 19.0% to 67.8% by 2028.

eCommerce online share of the total Fashion market in Argentina

in %
20202021202220232024202520262027
Online share (in %)3.1%9.5%97.0%97.7%52.3%18.1%11.0%58.7%

Top stores

Top five Fashion online stores in Argentina by net sales 2023

With sales in the Argentinian Fashion market, adidas.com.ar generated a revenue of US$170.8 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Argentina is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Fashion market in Argentina in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Argentinian Fashion market

With 96.8% VISA the most commonly offered payment method of all online stores in the Argentinian Fashion eCommerce market in 2023. Like VISA Mastercard with a share of 95.2% and American Express with a share of 79.4% the payment type Cards is the most common used by online retailers in in the Argentinian Fashion eCommerce market in 2023. Other commonly used payment methods in that market are Invoice (unknown) with 93.7% and Rapipago (Invoice) with 61.9% of stores offering that payment method to the clients.

Top 5 offered payment methods in the Argentinian Fashion market

in %

See all stores offering


Market definition

Definition of the Fashion market

Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Apparel (e.g. jackets, t-shirts, joggers, underwear)
  • Footwear (e.g. sneakers, boots, sandals)
  • Bags (e.g. handbags, backpacks, suitcases)
  • Accessories (e.g. hats, sunglasses, jewelry, watches)

Out-of-scope

  • Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
  • Eye care (e.g. glasses and sunglasses with prescriptions)
  • Beauty care (e.g. make-up, fragrances)