eCommerce market in Cuba

Cuba is the 82nd largest market for eCommerce with a predicted revenue of US$1,268.0 million by 2023, placing it ahead of Sudan. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.5%, resulting in a projected market volume of US$2,180.4 million by 2027. With an expected increase of 20.3% in 2023, the Cuban eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Cuba, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Cuban eCommerce market. Electronics & Media is the largest market and accounts for 29.2% of the Cuban eCommerce revenue. It is followed by Fashion with 24.4%, Food & Personal Care with 19.9%, Furniture & Appliances with 18.0%, and Toys, Hobby & DIY with the remaining 8.5%.