eCommerce market in Cuba
Cuba is the 85th largest market for eCommerce with a predicted revenue of US$556.1 million by 2024, placing it ahead of Cyprus. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 5.4%, resulting in a projected market volume of US$686.0 million by 2028. With an expected increase of 7.8% in 2024, the Cuban eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Cuba, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Cuban eCommerce market. Electronics is the largest market and accounts for 23.6% of the Cuban eCommerce revenue. It is followed by Hobby & Leisure with 21.4%, Fashion with 20.8%, Furniture & Homeware with 11.2%, DIY with 8.6%, Care Products with 8.4%, and Grocery with the remaining 5.9%.
Market development
eCommerce revenue development in Cuba
Cuba is the 85th largest market for eCommerce with a predicted revenue of US$556.1 million by 2024, placing it ahead of Cyprus. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 5.4%, resulting in a projected market volume of US$686.0 million by 2028. With an expected increase of 7.8% in 2024, the Cuban eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Cuba, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Cuban eCommerce market. Electronics is the largest market and accounts for 23.6% of the Cuban eCommerce revenue. It is followed by Hobby & Leisure with 21.4%, Fashion with 20.8%, Furniture & Homeware with 11.2%, DIY with 8.6%, Care Products with 8.4%, and Grocery with the remaining 5.9%.
eCommerce revenue development in Cuba
eCommerce revenue growth in Cuba
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 61.1 | 87.7 | 14.6 | 85.5 | 43.1 | 83.2 | 76.2 | 45.3 |
Market comparison
The Cuban eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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