eCommerce market in Cuba

Cuba is the 85th largest market for eCommerce with a predicted revenue of US$556.1 million by 2024, placing it ahead of Cyprus. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 5.4%, resulting in a projected market volume of US$686.0 million by 2028. With an expected increase of 7.8% in 2024, the Cuban eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Cuba, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Cuban eCommerce market. Electronics is the largest market and accounts for 23.6% of the Cuban eCommerce revenue. It is followed by Hobby & Leisure with 21.4%, Fashion with 20.8%, Furniture & Homeware with 11.2%, DIY with 8.6%, Care Products with 8.4%, and Grocery with the remaining 5.9%.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Cuban retail market, the online share is 3.7% and will increase by an average of 9.2% to 5.3% by 2028.