eCommerce market in Kazakhstan
Kazakhstan is the 55th largest market for eCommerce with a predicted revenue of US$3,451.9 million by 2023, placing it ahead of Kenya. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.4%, resulting in a projected market volume of US$5,909.4 million by 2027. With an expected increase of 19.9% in 2023, the Kazakhstani eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Kazakhstan, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Kazakhstani eCommerce market. Electronics & Media is the largest market and accounts for 27.5% of the Kazakhstani eCommerce revenue. It is followed by Fashion with 26.1%, Food & Personal Care with 23.0%, Furniture & Appliances with 13.0%, and Toys, Hobby & DIY with the remaining 10.3%.
Market development
eCommerce revenue development in Kazakhstan
Kazakhstan is the 55th largest market for eCommerce with a predicted revenue of US$3,451.9 million by 2023, placing it ahead of Kenya. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.4%, resulting in a projected market volume of US$5,909.4 million by 2027. With an expected increase of 19.9% in 2023, the Kazakhstani eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Kazakhstan, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Kazakhstani eCommerce market. Electronics & Media is the largest market and accounts for 27.5% of the Kazakhstani eCommerce revenue. It is followed by Fashion with 26.1%, Food & Personal Care with 23.0%, Furniture & Appliances with 13.0%, and Toys, Hobby & DIY with the remaining 10.3%.
eCommerce revenue development in Kazakhstan
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 25.7 | 43.4 | 9.3 | 16.5 | 0.3 | 6.8 | 41.5 | 95.6 |
AOV (in US$) | 17.8 | 30.3 | 17.8 | 90.3 | 59.3 | 11.0 | 89.8 | 23.7 |
CVR (in %) | 25.7 | 43.4 | 9.3 | 16.5 | 0.3 | 6.8 | 41.5 | 95.6 |
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