eCommerce market in Kazakhstan
Kazakhstan is the 65th largest market for eCommerce with a predicted revenue of US$1,232.3 million by 2024, placing it ahead of Panama. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 17.7%, resulting in a projected market volume of US$2,364.7 million by 2028. With an expected increase of 18.2% in 2024, the Kazakhstani eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Kazakhstan, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Kazakhstani eCommerce market. Hobby & Leisure is the largest market and accounts for 23.0% of the Kazakhstani eCommerce revenue. It is followed by Electronics with 22.3%, Fashion with 18.1%, Furniture & Homeware with 11.7%, Care Products with 8.7%, DIY with 8.2%, and Grocery with the remaining 7.9%.
Market development
eCommerce revenue development in Kazakhstan
Kazakhstan is the 65th largest market for eCommerce with a predicted revenue of US$1,232.3 million by 2024, placing it ahead of Panama. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 17.7%, resulting in a projected market volume of US$2,364.7 million by 2028. With an expected increase of 18.2% in 2024, the Kazakhstani eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Kazakhstan, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Kazakhstani eCommerce market. Hobby & Leisure is the largest market and accounts for 23.0% of the Kazakhstani eCommerce revenue. It is followed by Electronics with 22.3%, Fashion with 18.1%, Furniture & Homeware with 11.7%, Care Products with 8.7%, DIY with 8.2%, and Grocery with the remaining 7.9%.
eCommerce revenue development in Kazakhstan
eCommerce revenue growth in Kazakhstan
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 30.7 | 80.5 | 81.8 | 96.9 | 12.1 | 69.8 | 81.7 | 18.6 |
Market comparison
The Kazakhstani eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select main category