eCommerce market in Kazakhstan
Kazakhstan is the 66th largest market for eCommerce with a predicted revenue of US$1,163.3 million by 2024, placing it ahead of Lithuania. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 17.0%, resulting in a projected market volume of US$2,178.9 million by 2028. With an expected increase of 17.5% in 2024, the Kazakhstani eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Kazakhstan, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Kazakhstani eCommerce market. Hobby & Leisure is the largest market and accounts for 23.0% of the Kazakhstani eCommerce revenue. It is followed by Electronics with 22.3%, Fashion with 18.1%, Furniture & Homeware with 11.7%, Care Products with 8.7%, DIY with 8.2%, and Grocery with the remaining 7.9%.
Market development
eCommerce revenue development in Kazakhstan
Kazakhstan is the 66th largest market for eCommerce with a predicted revenue of US$1,163.3 million by 2024, placing it ahead of Lithuania. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 17.0%, resulting in a projected market volume of US$2,178.9 million by 2028. With an expected increase of 17.5% in 2024, the Kazakhstani eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Kazakhstan, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Kazakhstani eCommerce market. Hobby & Leisure is the largest market and accounts for 23.0% of the Kazakhstani eCommerce revenue. It is followed by Electronics with 22.3%, Fashion with 18.1%, Furniture & Homeware with 11.7%, Care Products with 8.7%, DIY with 8.2%, and Grocery with the remaining 7.9%.
eCommerce revenue development in Kazakhstan
eCommerce revenue growth in Kazakhstan
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 68.8 | 17.4 | 56.4 | 43.8 | 62.2 | 91.9 | 59.8 | 16.2 |
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