eCommerce market in Kazakhstan

Kazakhstan is the 55th largest market for eCommerce with a predicted revenue of US$3,451.9 million by 2023, placing it ahead of Kenya. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.4%, resulting in a projected market volume of US$5,909.4 million by 2027. With an expected increase of 19.9% in 2023, the Kazakhstani eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Kazakhstan, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Kazakhstani eCommerce market. Electronics & Media is the largest market and accounts for 27.5% of the Kazakhstani eCommerce revenue. It is followed by Fashion with 26.1%, Food & Personal Care with 23.0%, Furniture & Appliances with 13.0%, and Toys, Hobby & DIY with the remaining 10.3%.

Market development

eCommerce revenue development in Kazakhstan

Kazakhstan is the 55th largest market for eCommerce with a predicted revenue of US$3,451.9 million by 2023, placing it ahead of Kenya. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.4%, resulting in a projected market volume of US$5,909.4 million by 2027. With an expected increase of 19.9% in 2023, the Kazakhstani eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Kazakhstan, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Kazakhstani eCommerce market. Electronics & Media is the largest market and accounts for 27.5% of the Kazakhstani eCommerce revenue. It is followed by Fashion with 26.1%, Food & Personal Care with 23.0%, Furniture & Appliances with 13.0%, and Toys, Hobby & DIY with the remaining 10.3%.

eCommerce revenue development in Kazakhstan

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 25.7 43.4 9.3 16.5 0.3 6.8 41.5 95.6
AOV (in US$) 17.8 30.3 17.8 90.3 59.3 11.0 89.8 23.7
CVR (in %) 25.7 43.4 9.3 16.5 0.3 6.8 41.5 95.6
AOV: Average Order Value CVR: Conversion Rate