eCommerce market in the Philippines
The Philippines is the 23rd largest market for eCommerce with a predicted revenue of US$20,333.4 million by 2025, placing it ahead of Argentina. Revenue is expected to show a compound annual growth rate (CAGR 2025-2029) of 15.6%, resulting in a projected market volume of US$36,310.3 million by 2029. With an expected increase of 19.2% in 2025, the Philippine eCommerce market contributed to the worldwide growth rate of 9.8% in 2025. Like in the Philippines, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Philippine eCommerce market. Electronics is the largest market and accounts for 23.8% of the Philippine eCommerce revenue. It is followed by Fashion with 19.2%, Hobby & Leisure with 18.7%, Furniture & Homeware with 11.8%, Grocery with 11.5%, Care Products with 7.9%, and DIY with the remaining 7.3%.
Monthly revenues
Monthly revenues in the Philippine eCommerce market
The monthly eCommerce revenue of the Philippine eCommerce market was US$1,696 million in April 2025. This refers to a growth of 9.4% compared to March 2025. Within the last 12 months, the monthly revenue share was the highest in July 2024 with 9.2% of the total 2024 revenue of the Philippine eCommerce market and the lowest in March 2025 with 7.6% of the total 2025 revenue.
Revenue Last Month
US$1,696.2m
The eCommerce revenue grew by 9.4% from March 2025 to April 2025.
Monthly revenue shares in the last 12 months
| 0-2025 | 1-2025 | 2-2025 | 3-2025 | 4-2025 | 5-2025 | 6-2025 | 7-2025 | 8-2025 | 9-2025 | 10-2025 | 11-2025 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 84.2 | 56.5 | 84.3 | 89.4 | 11.2 | 46.8 | 55.6 | 7.4 | 83.0 | 45.4 | 37.4 | 90.6 |
Market development
eCommerce revenue development in the Philippines
The Philippines is the 23rd largest market for eCommerce with a predicted revenue of US$20,333.4 million by 2025, placing it ahead of Argentina. Revenue is expected to show a compound annual growth rate (CAGR 2025-2029) of 15.6%, resulting in a projected market volume of US$36,310.3 million by 2029. With an expected increase of 19.2% in 2025, the Philippine eCommerce market contributed to the worldwide growth rate of 9.8% in 2025. Like in the Philippines, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Philippine eCommerce market. Electronics is the largest market and accounts for 23.8% of the Philippine eCommerce revenue. It is followed by Fashion with 19.2%, Hobby & Leisure with 18.7%, Furniture & Homeware with 11.8%, Grocery with 11.5%, Care Products with 7.9%, and DIY with the remaining 7.3%.
eCommerce revenue development in the Philippines
eCommerce revenue growth in the Philippines
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 27.0 | 94.5 | 62.3 | 3.9 | 29.3 | 34.4 | 51.1 | 22.0 |
Top stores
Top five online stores in the Philippines by net sales 2024
The biggest player in the Philippine eCommerce market is apple.com. The store had a revenue of US$241.3 million in 2024. Store rankings include every store that generates revenue in the Philippines. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in the Philippines was considered.
eCommerce net sales generated in the Philippines in 2024
| Filtered revenue / share eCommerce net sales refer to the year 2024 | Global revenue eCommerce net sales refer to the year 2024 | Growth eCommerce net sales growth refers to 2024/2023 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Philippine eCommerce market
The Philippine eCommerce market in 2024 in terms of offered payment methods is fragmented and highly competitive with GCash (E-wallets) covering the largest share with 68.3% of all online stores checked. Other offered payment methods in the Philippine eCommerce market in 2024 are Mastercard (Cards) with 62.2%, VISA (Cards) with 61.0%, and Cash on delivery (Cash on delivery) with 48.8%. With 46.3% Maya (E-wallets) still has a considerable market share amongst the offered payment methods compared to GCash (E-wallets).
Top 5 offered payment methods in the Philippine eCommerce market
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