e-Commerce Market Analytics

The eCommerce market in the Republic of Ireland

Ireland is the 44th largest market for eCommerce with a revenue of US$4.3 billion in 2021, placing it ahead of Portugal and behind the Czech Republic.

With an increase of 18%, the Irish eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Ireland, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 6% between 2021 and 2025, Ireland is expected to grow at about the same rate as the global average (6%).

The eCommerce market in the Republic of Ireland

Top online stores

The biggest player in the Irish eCommerce market is amazon.co.uk. The store had a revenue of US$485 million in 2021. amazon.co.uk is followed by tesco.ie and currys.ie as the second- and third largest stores with US$376 million and US$248 million, respectively. Altogether, the top three stores account for 25% of online revenue in Ireland.

Store rankings include every store that generates revenue in Ireland. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Ireland was considered.

One of the fastest-growing stores in the Irish market is littleones.ie. The store achieved online net sales of about US$1.6 million in 2021. Its revenue growth amounted to 400% in the previous year.

More information on the top 100 online stores in Ireland can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in the Republic of Ireland by eCommerce net sales 2021 in million US$

# Store
1. amazon.co.uk
2. tesco.ie
3. currys.ie
4. argos.ie
5. littlewoodsireland.ie

The eCommerce market in the Republic of Ireland

Market size and growth rate

Revenue in 2021
CAGR 2021-2025
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in Ireland is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 6%. Compared to the year-over-year growth of 18% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. An other indicator of market saturation is the online penetration of 65% in Ireland; in other words, 65% of the Irish population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Fashion is the largest segment in Ireland and accounts for 27% of the eCommerce revenue in Ireland. It is followed by Electronics & Media with 24%, Toys, Hobby & DIY with 18%, Furniture & Appliances with 16%, and Food & Personal Care with the remaining 14%.

The eCommerce market in the Republic of Ireland

Top shipping service providers

In Ireland, DPD is the most frequently offered delivery service provider among online stores. Of those stores indicating which service they use to transport their goods, 30% cited DPD as one of their providers. Moreover, An Post and DHL are among the top three shipping service companies offered by online retailers in Ireland, at rates of 30% and 13%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. As a result, only stores that generate more net sales in Ireland than in any other country are taken into account. Furthermore, only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in the Republic of Ireland

# Shipping service provider
1. DPD
2. An Post
3. DHL