eCommerce market in El Salvador
El Salvador is the 84th largest market for eCommerce with a predicted revenue of US$1,252.9 million by 2023, placing it ahead of Algeria. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.1%, resulting in a projected market volume of US$2,049.4 million by 2027. With an expected increase of 16.1% in 2023, the Salvadoran eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in El Salvador, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Salvadoran eCommerce market. Food & Personal Care is the largest market and accounts for 36.3% of the Salvadoran eCommerce revenue. It is followed by Electronics & Media with 32.8%, Fashion with 13.5%, Furniture & Appliances with 10.4%, and Toys, Hobby & DIY with the remaining 6.9%.
Market development
eCommerce revenue development in El Salvador
El Salvador is the 84th largest market for eCommerce with a predicted revenue of US$1,252.9 million by 2023, placing it ahead of Algeria. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.1%, resulting in a projected market volume of US$2,049.4 million by 2027. With an expected increase of 16.1% in 2023, the Salvadoran eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in El Salvador, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Salvadoran eCommerce market. Food & Personal Care is the largest market and accounts for 36.3% of the Salvadoran eCommerce revenue. It is followed by Electronics & Media with 32.8%, Fashion with 13.5%, Furniture & Appliances with 10.4%, and Toys, Hobby & DIY with the remaining 6.9%.
eCommerce revenue development in El Salvador
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 22.7 | 2.7 | 44.4 | 10.8 | 38.5 | 35.7 | 23.3 | 66.8 |
| AOV (in US$) | 22.1 | 66.6 | 14.7 | 31.8 | 33.9 | 28.8 | 58.3 | 88.5 |
| CVR (in %) | 22.7 | 2.7 | 44.4 | 10.8 | 38.5 | 35.7 | 23.3 | 66.8 |
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