eCommerce market in El Salvador
El Salvador is the 84th largest market for eCommerce with a predicted revenue of US$573.6 million by 2024, placing it ahead of Honduras. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 14.2%, resulting in a projected market volume of US$976.0 million by 2028. With an expected increase of 19.4% in 2024, the Salvadoran eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in El Salvador, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Salvadoran eCommerce market. Electronics is the largest market and accounts for 23.9% of the Salvadoran eCommerce revenue. It is followed by Hobby & Leisure with 21.1%, Fashion with 21.1%, Furniture & Homeware with 11.2%, DIY with 8.5%, Care Products with 8.5%, and Grocery with the remaining 5.8%.
Market development
eCommerce revenue development in El Salvador
El Salvador is the 84th largest market for eCommerce with a predicted revenue of US$573.6 million by 2024, placing it ahead of Honduras. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 14.2%, resulting in a projected market volume of US$976.0 million by 2028. With an expected increase of 19.4% in 2024, the Salvadoran eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in El Salvador, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Salvadoran eCommerce market. Electronics is the largest market and accounts for 23.9% of the Salvadoran eCommerce revenue. It is followed by Hobby & Leisure with 21.1%, Fashion with 21.1%, Furniture & Homeware with 11.2%, DIY with 8.5%, Care Products with 8.5%, and Grocery with the remaining 5.8%.
eCommerce revenue development in El Salvador
eCommerce revenue growth in El Salvador
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 66.7 | 9.5 | 79.7 | 23.5 | 65.1 | 91.9 | 46.2 | 66.3 |
Market comparison
The Salvadoran eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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