eCommerce market in Equatorial Guinea
Equatorial Guinea is one of the smaller markets for eCommerce with a predicted revenue of US$54.2 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 5.7%, resulting in a projected market volume of US$67.7 million by 2028. With an expected increase of 6.2% in 2024, the Equatorial Guinean eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Equatorial Guinea, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Equatorial Guinean eCommerce market. Hobby & Leisure is the largest market and accounts for 24.2% of the Equatorial Guinean eCommerce revenue. It is followed by Electronics with 23.9%, Fashion with 19.5%, Furniture & Homeware with 11.8%, Care Products with 8.9%, DIY with 8.0%, and Grocery with the remaining 3.7%.
Market development
eCommerce revenue development in Equatorial Guinea
Equatorial Guinea is one of the smaller markets for eCommerce with a predicted revenue of US$54.2 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 5.7%, resulting in a projected market volume of US$67.7 million by 2028. With an expected increase of 6.2% in 2024, the Equatorial Guinean eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Equatorial Guinea, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Equatorial Guinean eCommerce market. Hobby & Leisure is the largest market and accounts for 24.2% of the Equatorial Guinean eCommerce revenue. It is followed by Electronics with 23.9%, Fashion with 19.5%, Furniture & Homeware with 11.8%, Care Products with 8.9%, DIY with 8.0%, and Grocery with the remaining 3.7%.
eCommerce revenue development in Equatorial Guinea
eCommerce revenue growth in Equatorial Guinea
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 0.6 | 43.5 | 63.0 | 39.6 | 75.6 | 76.5 | 71.0 | 94.7 |
Market comparison
The Equatorial Guinean eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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