eCommerce market in Equatorial Guinea

Equatorial Guinea is one of the smaller markets for eCommerce with a predicted revenue of US$150.1 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 11.3%, resulting in a projected market volume of US$230.4 million by 2027. With an expected increase of 12.3% in 2023, the Equatorial Guinean eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Equatorial Guinea, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Equatorial Guinean eCommerce market. Food & Personal Care is the largest market and accounts for 34.4% of the Equatorial Guinean eCommerce revenue. It is followed by Electronics & Media with 23.3%, Fashion with 16.9%, Furniture & Appliances with 16.1%, and Toys, Hobby & DIY with the remaining 9.2%.