eCommerce market in Peru
Peru is the 34th largest market for eCommerce with a predicted revenue of US$8,193.2 million by 2024, placing it ahead of Czechia. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 14.9%, resulting in a projected market volume of US$14,271.1 million by 2028. With an expected increase of 19.9% in 2024, the Peruvian eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Peru, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Peruvian eCommerce market. Electronics is the largest market and accounts for 24.6% of the Peruvian eCommerce revenue. It is followed by Fashion with 21.5%, Hobby & Leisure with 20.6%, Furniture & Homeware with 11.2%, DIY with 8.2%, Care Products with 8.2%, and Grocery with the remaining 5.8%.
Monthly revenues
Monthly revenues in the Peruvian eCommerce market
The monthly eCommerce revenue of the Peruvian eCommerce market was US$604 million in September 2024. This refers to a growth of -8.9% compared to August 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 11.4% of the total 2023 revenue of the Peruvian eCommerce market and the lowest in February 2024 with 6.7% of the total 2024 revenue.
Revenue Last Month
US$604.5m
The eCommerce revenue fell by 8.9% from August 2024 to September 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 37.7 | 68.6 | 63.4 | 84.3 | 2.5 | 49.0 | 86.7 | 21.4 | 43.0 | 76.8 | 62.8 | 51.8 |
Market development
eCommerce revenue development in Peru
Peru is the 34th largest market for eCommerce with a predicted revenue of US$8,193.2 million by 2024, placing it ahead of Czechia. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 14.9%, resulting in a projected market volume of US$14,271.1 million by 2028. With an expected increase of 19.9% in 2024, the Peruvian eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Peru, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Peruvian eCommerce market. Electronics is the largest market and accounts for 24.6% of the Peruvian eCommerce revenue. It is followed by Fashion with 21.5%, Hobby & Leisure with 20.6%, Furniture & Homeware with 11.2%, DIY with 8.2%, Care Products with 8.2%, and Grocery with the remaining 5.8%.
eCommerce revenue development in Peru
eCommerce revenue growth in Peru
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 62.3 | 16.7 | 48.5 | 74.6 | 44.5 | 64.7 | 10.5 | 5.2 |
Top stores
Top five online stores in Peru by net sales 2023
The biggest player in the Peruvian eCommerce market is falabella.com.pe. The store had a revenue of US$219.7 million in 2023. Store rankings include every store that generates revenue in Peru. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Peru was considered.
eCommerce net sales generated in Peru in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Peruvian eCommerce market
With 94.3% VISA the most commonly offered payment method of all online stores in the Peruvian eCommerce market in 2023. Like VISA Mastercard with a penetration of 94.3%, American Express with a share of 90.6%, and Diners Club with a share of 73.6% the payment type Cards is the most common used by online retailers in in the Peruvian eCommerce market in 2023. With a share 64.2% Bank transfer/cash in advance is the most common used payment method offered to the clients of type Bank transfer.
Top 5 offered payment methods in the Peruvian eCommerce market
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Shop Software Solutions
Top 5 used shop software solutions in the Peruvian eCommerce market
Although VTEX holds a commanding lead with 22.7% of online stores using the shop software solution, the Peruvian eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including WooCommerce, Shopify, Magento, and PrestaShop, which collectively hold a significant share of the market.
Top 5 used shop software solutions in the Peruvian eCommerce market
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