eCommerce market in Peru
Peru is the 36th largest market for eCommerce with a predicted revenue of US$8,681.2 million by 2023, placing it ahead of Bangladesh. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.0%, resulting in a projected market volume of US$13,646.6 million by 2027. With an expected increase of 13.8% in 2023, the Peruvian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Peru, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Peruvian eCommerce market. Electronics & Media is the largest market and accounts for 31.2% of the Peruvian eCommerce revenue. It is followed by Food & Personal Care with 23.1%, Furniture & Appliances with 16.7%, Toys, Hobby & DIY with 15.9%, and Fashion with the remaining 13.0%.
Market development
eCommerce revenue development in Peru
Peru is the 36th largest market for eCommerce with a predicted revenue of US$8,681.2 million by 2023, placing it ahead of Bangladesh. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.0%, resulting in a projected market volume of US$13,646.6 million by 2027. With an expected increase of 13.8% in 2023, the Peruvian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Peru, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Peruvian eCommerce market. Electronics & Media is the largest market and accounts for 31.2% of the Peruvian eCommerce revenue. It is followed by Food & Personal Care with 23.1%, Furniture & Appliances with 16.7%, Toys, Hobby & DIY with 15.9%, and Fashion with the remaining 13.0%.
eCommerce revenue development in Peru
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 87.3 | 52.3 | 37.5 | 9.0 | 29.5 | 36.4 | 65.2 | 84.4 |
| AOV (in US$) | 93.5 | 38.1 | 98.2 | 69.7 | 71.3 | 7.7 | 22.4 | 71.1 |
| CVR (in %) | 87.3 | 52.3 | 37.5 | 9.0 | 29.5 | 36.4 | 65.2 | 84.4 |
Top stores
Top five online stores in Peru by net sales 2021
The biggest player in the Peruvian eCommerce market is falabella.com.pe. The store had a revenue of US$238.4 million in 2021. falabella.com.pe is followed by sodimac.com.pe and ripley.com.pe as the second- and third-largest stores with US$130.4 million and US$130.4 million, respectively. Altogether, the top three stores account for 35.3% of the top 100 online stores' revenue in Peru. Store rankings include every store that generates revenue in Peru. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Peru was considered.
eCommerce net sales generated in Peru in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
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