e-Commerce Market Analytics

The eCommerce market in Peru

Peru is the 47th largest market for eCommerce with a revenue of US$4.1 billion in 2021, placing it ahead of Greece and behind New Zealand.

With an increase of 28%, the Peruvian eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Peru, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 8% between 2021 and 2025, Peru is even expected to outperform the global average of 6%.

The eCommerce market in Peru

Top online stores

The biggest player in the Peruvian eCommerce market is ripley.com.pe. The store had a revenue of US$215 million in 2021. ripley.com.pe is followed by falabella.com.pe and plazavea.com.pe as the second- and third largest stores with US$193 million and US$90 million, respectively. Altogether, the top three stores account for 10% of online revenue in Peru.

Store rankings include every store that generates revenue in Peru. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Peru was considered.

One of the fastest-growing stores in the Peruvian market is billabong.pe. The store achieved online net sales of about US$3.6 million in 2021. Its revenue growth amounted to 158% in the previous year.

Growth champions:
Editorial tips:

Top online eCommerce stores in Peru by eCommerce net sales 2021 in million US$

# Store
1. ripley.com.pe
US$215.2m
2. falabella.com.pe
US$193.1m
3. plazavea.com.pe
US$90.2m
4. platanitos.com
US$54.3m
5. oechsle.pe
US$52.6m

The eCommerce market in Peru

Market size and growth rate

Revenue in 2021
US$8,552.1m
REVENUE
CAGR 2021-2025
14.3%
CAGR
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in Peru is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 8%. Compared to the year-over-year growth of 28% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 36% in Peru; in other words, 36% of the Peruvian population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Furniture & Appliances is the largest segment in Peru and accounts for 23% of the eCommerce revenue in Peru. It is followed by Toys, Hobby & DIY with 21%, Electronics & Media with 19%, Food & Personal Care with 19%, and Fashion with the remaining 18%.