eCommerce market in Peru

Peru is the 43rd largest market for eCommerce with a predicted revenue of US$6,490.4 million by 2023, placing it ahead of Portugal. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 6.1%, resulting in a projected market volume of US$8,234.5 million by 2027. With an expected increase of 19.2% in 2023, the Peruvian eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in Peru, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Peruvian eCommerce market. Electronics is the largest market and accounts for 27.6% of the Peruvian eCommerce revenue. It is followed by Fashion with 21.0%, Hobby & Leisure with 19.5%, Furniture & Homeware with 10.8%, DIY with 8.0%, Care Products with 8.0%, and Grocery with the remaining 5.1%.

Market development

eCommerce revenue development in Peru

Peru is the 43rd largest market for eCommerce with a predicted revenue of US$6,490.4 million by 2023, placing it ahead of Portugal. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 6.1%, resulting in a projected market volume of US$8,234.5 million by 2027. With an expected increase of 19.2% in 2023, the Peruvian eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in Peru, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Peruvian eCommerce market. Electronics is the largest market and accounts for 27.6% of the Peruvian eCommerce revenue. It is followed by Fashion with 21.0%, Hobby & Leisure with 19.5%, Furniture & Homeware with 10.8%, DIY with 8.0%, Care Products with 8.0%, and Grocery with the remaining 5.1%.

eCommerce revenue development in Peru

in million US$

eCommerce revenue growth in Peru

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 54.0 42.4 4.6 11.0 54.0 45.4 46.9 15.8

Online share

eCommerce online share in Peru

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Peruvian retail market, the online share is 8.0% and will increase by an average of 6.5% to 10.3% by 2027.

eCommerce online share in Peru

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 49.5% 38.5% 63.1% 60.7% 76.6% 82.2% 78.9% 5.5%

Top stores

Top five online stores in Peru by net sales 2022

The biggest player in the Peruvian eCommerce market is falabella.com.pe. The store had a revenue of US$252.2 million in 2022. Store rankings include every store that generates revenue in Peru. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Peru was considered.

eCommerce net sales generated in Peru in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Peruvian eCommerce market

With 94.3% VISA the most commonly offered payment method of all online stores in the Peruvian eCommerce market in 2022. Like VISA Mastercard with a penetration of 94.3%, American Express with a share of 90.6%, and Diners Club with a share of 73.6% the payment type Cards is the most common used by online retailers in in the Peruvian eCommerce market in 2022. With a share 64.2% Bank transfer/cash in advance is the most common used payment method offered to the clients of type Bank transfer.

Top 5 offered payment methods in the Peruvian eCommerce market

in %

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