eCommerce market in Burkina Faso
Burkina Faso is one of the smaller markets for eCommerce with a predicted revenue of US$241.9 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.1%, resulting in a projected market volume of US$381.4 million by 2027. With an expected increase of 13.3% in 2023, the Burkinabe eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Burkina Faso, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Burkinabe eCommerce market. Food & Personal Care is the largest market and accounts for 34.0% of the Burkinabe eCommerce revenue. It is followed by Electronics & Media with 28.3%, Fashion with 17.1%, Furniture & Appliances with 15.4%, and Toys, Hobby & DIY with the remaining 5.3%.
Market development
eCommerce revenue development in Burkina Faso
Burkina Faso is one of the smaller markets for eCommerce with a predicted revenue of US$241.9 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.1%, resulting in a projected market volume of US$381.4 million by 2027. With an expected increase of 13.3% in 2023, the Burkinabe eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Burkina Faso, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Burkinabe eCommerce market. Food & Personal Care is the largest market and accounts for 34.0% of the Burkinabe eCommerce revenue. It is followed by Electronics & Media with 28.3%, Fashion with 17.1%, Furniture & Appliances with 15.4%, and Toys, Hobby & DIY with the remaining 5.3%.
eCommerce revenue development in Burkina Faso
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 22.1 | 94.8 | 31.6 | 55.0 | 82.7 | 65.1 | 35.9 | 50.4 |
| AOV (in US$) | 30.0 | 27.5 | 99.1 | 9.5 | 9.0 | 31.8 | 72.3 | 56.1 |
| CVR (in %) | 22.1 | 94.8 | 31.6 | 55.0 | 82.7 | 65.1 | 35.9 | 50.4 |
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