eCommerce market in Burkina Faso

Burkina Faso is one of the smaller markets for eCommerce with a predicted revenue of US$241.9 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.1%, resulting in a projected market volume of US$381.4 million by 2027. With an expected increase of 13.3% in 2023, the Burkinabe eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Burkina Faso, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Burkinabe eCommerce market. Food & Personal Care is the largest market and accounts for 34.0% of the Burkinabe eCommerce revenue. It is followed by Electronics & Media with 28.3%, Fashion with 17.1%, Furniture & Appliances with 15.4%, and Toys, Hobby & DIY with the remaining 5.3%.

Market development

eCommerce revenue development in Burkina Faso

Burkina Faso is one of the smaller markets for eCommerce with a predicted revenue of US$241.9 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.1%, resulting in a projected market volume of US$381.4 million by 2027. With an expected increase of 13.3% in 2023, the Burkinabe eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Burkina Faso, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Burkinabe eCommerce market. Food & Personal Care is the largest market and accounts for 34.0% of the Burkinabe eCommerce revenue. It is followed by Electronics & Media with 28.3%, Fashion with 17.1%, Furniture & Appliances with 15.4%, and Toys, Hobby & DIY with the remaining 5.3%.

eCommerce revenue development in Burkina Faso

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.1 94.8 31.6 55.0 82.7 65.1 35.9 50.4
AOV (in US$) 30.0 27.5 99.1 9.5 9.0 31.8 72.3 56.1
CVR (in %) 22.1 94.8 31.6 55.0 82.7 65.1 35.9 50.4
AOV: Average Order Value CVR: Conversion Rate