eCommerce market in Burkina Faso
Burkina Faso is one of the smaller markets for eCommerce with a predicted revenue of US$118.9 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 12.3%, resulting in a projected market volume of US$189.3 million by 2028. With an expected increase of 15.9% in 2024, the Burkinabe eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Burkina Faso, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Burkinabe eCommerce market. Electronics is the largest market and accounts for 23.7% of the Burkinabe eCommerce revenue. It is followed by Hobby & Leisure with 23.6%, Fashion with 19.9%, Furniture & Homeware with 11.7%, Care Products with 8.9%, DIY with 8.3%, and Grocery with the remaining 4.0%.
Market development
eCommerce revenue development in Burkina Faso
Burkina Faso is one of the smaller markets for eCommerce with a predicted revenue of US$118.9 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 12.3%, resulting in a projected market volume of US$189.3 million by 2028. With an expected increase of 15.9% in 2024, the Burkinabe eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Burkina Faso, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Burkinabe eCommerce market. Electronics is the largest market and accounts for 23.7% of the Burkinabe eCommerce revenue. It is followed by Hobby & Leisure with 23.6%, Fashion with 19.9%, Furniture & Homeware with 11.7%, Care Products with 8.9%, DIY with 8.3%, and Grocery with the remaining 4.0%.
eCommerce revenue development in Burkina Faso
eCommerce revenue growth in Burkina Faso
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 57.0 | 66.4 | 21.6 | 40.3 | 20.7 | 81.9 | 80.4 | 4.8 |
Market comparison
The Burkinabe eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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