eCommerce market in Burkina Faso
Market development
eCommerce revenue development in Burkina Faso
Burkina Faso is one of the smaller markets for eCommerce with a predicted revenue of US$127.2 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 12.5%, resulting in a projected market volume of US$203.7 million by 2028. With an expected increase of 16.0% in 2024, the Burkinabe eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Burkina Faso, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Burkinabe eCommerce market. Hobby & Leisure is the largest market and accounts for 23.3% of the Burkinabe eCommerce revenue. It is followed by Electronics with 23.2%, Fashion with 19.5%, Furniture & Homeware with 11.4%, Care Products with 8.7%, DIY with 8.2%, and Grocery with the remaining 5.6%.
eCommerce revenue development in Burkina Faso
eCommerce revenue growth in Burkina Faso
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 17.5 | 60.1 | 65.6 | 78.6 | 88.7 | 55.1 | 57.3 | 40.9 |
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