e-Commerce Market Analytics

The eCommerce market in Mexico

Mexico is the 16th largest market for eCommerce with a revenue of US$23.2 billion in 2021, placing it ahead of the Netherlands and behind Brazil.

With an increase of 18%, the Mexican eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Mexico, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 4% between 2021 and 2025, Mexico is expected to grow at a slower rate than the global average of 6%.

The eCommerce market in Mexico

Top online stores

The biggest player in the Mexican eCommerce market is amazon.com.mx. The store had a revenue of US$2.6 billion in 2021. amazon.com.mx is followed by shein.com.mx and liverpool.com.mx as the second- and third largest stores with US$918 million and US$911 million, respectively. Altogether, the top three stores account for 20% of online revenue in Mexico.

Store rankings include every store that generates revenue in Mexico. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Mexico was considered.

One of the fastest-growing stores in the Mexican market is stevemadden.com.mx. The store achieved online net sales of about US$2.3 million in 2021. Its revenue growth amounted to 237% in the previous year.

More information on the top 100 online stores in Mexico can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in Mexico by eCommerce net sales 2021 in million US$

# Store
1. amazon.com.mx
US$2,588.7m
2. walmart.com.mx
US$901.7m
3. coppel.com
US$816.6m
4. liverpool.com.mx
US$677.6m
5. shein.com.mx
US$664.9m

The eCommerce market in Mexico

Market size and growth rate

Revenue in 2021
US$38,780.2m
REVENUE
CAGR 2021-2025
16.9%
CAGR
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

Visit Statista.com

The eCommerce market in Mexico is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 4%. Compared to the year-over-year growth of 18% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 36% in Mexico; in other words, 36% of the Mexican population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Mexico and accounts for 30% of the eCommerce revenue in Mexico. It is followed by Fashion with 25%, Toys, Hobby & DIY with 18%, Furniture & Appliances with 16%, and Food & Personal Care with the remaining 10%.


The eCommerce market in Mexico

Top shipping service providers

In Mexico, FedEx is the most frequently offered delivery service provider among online stores. Of those stores indicating which service they use to transport their goods, 27% cited FedEx as one of their providers. Moreover, DHL and Redpack are among the top three shipping service companies offered by online retailers in Mexico, at rates of 23% and 12%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. As a result, only stores that generate more net sales in Mexico than in any other country are taken into account. Furthermore, only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Mexico

# Shipping service provider
1. FedEx
27.0%
2. DHL
23.0%
3. Redpack
12.0%