eCommerce market in Mexico

Mexico is the 16th largest market for eCommerce with a predicted revenue of US$25,688.6 million by 2023, placing it ahead of the Netherlands. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 7.2%, resulting in a projected market volume of US$33,985.3 million by 2027. With an expected increase of 14.5% in 2023, the Mexican eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in Mexico, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Mexican eCommerce market. Electronics is the largest market and accounts for 25.6% of the Mexican eCommerce revenue. It is followed by Fashion with 20.9%, Hobby & Leisure with 20.3%, Furniture & Homeware with 10.8%, DIY with 8.7%, Care Products with 8.3%, and Grocery with the remaining 5.4%.

Market development

eCommerce revenue development in Mexico

Mexico is the 16th largest market for eCommerce with a predicted revenue of US$25,688.6 million by 2023, placing it ahead of the Netherlands. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 7.2%, resulting in a projected market volume of US$33,985.3 million by 2027. With an expected increase of 14.5% in 2023, the Mexican eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in Mexico, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Mexican eCommerce market. Electronics is the largest market and accounts for 25.6% of the Mexican eCommerce revenue. It is followed by Fashion with 20.9%, Hobby & Leisure with 20.3%, Furniture & Homeware with 10.8%, DIY with 8.7%, Care Products with 8.3%, and Grocery with the remaining 5.4%.

eCommerce revenue development in Mexico

in million US$

eCommerce revenue growth in Mexico

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 43.7 25.3 98.2 43.0 90.3 90.4 21.9 98.9

Online share

eCommerce online share in Mexico

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Mexican retail market, the online share is 9.2% and will increase by an average of 7.7% to 12.4% by 2027.

eCommerce online share in Mexico

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 94.5% 36.4% 49.3% 79.2% 93.7% 95.7% 56.7% 44.6%

Top stores

Top five online stores in Mexico by net sales 2022

The biggest player in the Mexican eCommerce market is amazon.com.mx. The store had a revenue of US$3,227.8 million in 2022. Store rankings include every store that generates revenue in Mexico. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Mexico was considered.

eCommerce net sales generated in Mexico in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Mexican eCommerce market

With 86.5% VISA the most commonly offered payment method of all online stores in the Mexican eCommerce market in 2022. Like VISA Mastercard with a share of 85.9% and American Express with a share of 74.6% the payment type Cards is the most common used by online retailers in in the Mexican eCommerce market in 2022. Other commonly used payment methods in that market are PayPal (E-wallets) with 79.5% and Bank transfer/cash in advance (Bank transfer) with 51.9% of stores offering that payment method to the clients.

Top 5 offered payment methods in the Mexican eCommerce market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Mexican eCommerce market

Despite DHL's dominant position with 45.9% of online stores opting for its services, the Mexican eCommerce market in 2022 remains diverse and competitive. Several other shipping service providers, including FedEx, Estafeta, Own delivery service, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Mexican eCommerce market

in %