eCommerce market in Mexico

Mexico is the 15th largest market for eCommerce with a predicted revenue of US$42,157.4 million by 2023, placing it ahead of Spain. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.7%, resulting in a projected market volume of US$70,436.4 million by 2027. With an expected increase of 21.5% in 2023, the Mexican eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Mexico, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Mexican eCommerce market. Food & Personal Care is the largest market and accounts for 27.1% of the Mexican eCommerce revenue. It is followed by Electronics & Media with 25.4%, Furniture & Appliances with 18.4%, Fashion with 16.2%, and Toys, Hobby & DIY with the remaining 13.0%.

Market development

eCommerce revenue development in Mexico

Mexico is the 15th largest market for eCommerce with a predicted revenue of US$42,157.4 million by 2023, placing it ahead of Spain. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.7%, resulting in a projected market volume of US$70,436.4 million by 2027. With an expected increase of 21.5% in 2023, the Mexican eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Mexico, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Mexican eCommerce market. Food & Personal Care is the largest market and accounts for 27.1% of the Mexican eCommerce revenue. It is followed by Electronics & Media with 25.4%, Furniture & Appliances with 18.4%, Fashion with 16.2%, and Toys, Hobby & DIY with the remaining 13.0%.

eCommerce revenue development in Mexico

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 69.5 40.3 50.8 46.8 44.6 13.1 41.7 85.5
AOV (in US$) 94.7 38.6 25.4 51.7 85.3 46.9 51.5 66.1
CVR (in %) 69.5 40.3 50.8 46.8 44.6 13.1 41.7 85.5
AOV: Average Order Value CVR: Conversion Rate

Top stores

Top five online stores in Mexico by net sales 2021

The biggest player in the Mexican eCommerce market is amazon.com.mx. The store had a revenue of US$2,588.7 million in 2021. amazon.com.mx is followed by walmart.com.mx and coppel.com as the second- and third-largest stores with US$901.7 million and US$816.6 million, respectively. Altogether, the top three stores account for 36.4% of the top 100 online stores' revenue in Mexico. Store rankings include every store that generates revenue in Mexico. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Mexico was considered.

eCommerce net sales generated in Mexico in 2021

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ecommerceDB analysis

no-access-0 no-access-1 no-access-2 no-access-3 no-access-4
Filtered revenue (in mUS$) 900.0 550.0 470.0 430.0 370.0
Share of global revenue (in %) 20.7 12.0 3.9 20.6 20.7
Global revenue (in mUS$) 8,300.0 4,600.0 1,190.0 2,122.0 1,814.0
Growth global revenue (in %) 8.3 12.4 33.6 18.0 12.6