eCommerce market in Tunisia
Tunisia is one of the smaller markets for eCommerce with a predicted revenue of US$522.8 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.1%, resulting in a projected market volume of US$886.8 million by 2027. With an expected increase of 19.6% in 2023, the Tunisian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Tunisia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Tunisian eCommerce market. Food & Personal Care is the largest market and accounts for 23.6% of the Tunisian eCommerce revenue. It is followed by Fashion with 23.6%, Electronics & Media with 21.8%, Furniture & Appliances with 15.6%, and Toys, Hobby & DIY with the remaining 15.3%.
Market development
eCommerce revenue development in Tunisia
Tunisia is one of the smaller markets for eCommerce with a predicted revenue of US$522.8 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.1%, resulting in a projected market volume of US$886.8 million by 2027. With an expected increase of 19.6% in 2023, the Tunisian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Tunisia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Tunisian eCommerce market. Food & Personal Care is the largest market and accounts for 23.6% of the Tunisian eCommerce revenue. It is followed by Fashion with 23.6%, Electronics & Media with 21.8%, Furniture & Appliances with 15.6%, and Toys, Hobby & DIY with the remaining 15.3%.
eCommerce revenue development in Tunisia
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 47.8 | 21.2 | 99.6 | 23.6 | 76.4 | 34.7 | 4.4 | 99.4 |
AOV (in US$) | 17.3 | 97.7 | 23.9 | 46.1 | 44.5 | 86.1 | 52.8 | 48.4 |
CVR (in %) | 47.8 | 21.2 | 99.6 | 23.6 | 76.4 | 34.7 | 4.4 | 99.4 |
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