eCommerce market in Tunisia

Tunisia is one of the smaller markets for eCommerce with a predicted revenue of US$522.8 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.1%, resulting in a projected market volume of US$886.8 million by 2027. With an expected increase of 19.6% in 2023, the Tunisian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Tunisia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Tunisian eCommerce market. Food & Personal Care is the largest market and accounts for 23.6% of the Tunisian eCommerce revenue. It is followed by Fashion with 23.6%, Electronics & Media with 21.8%, Furniture & Appliances with 15.6%, and Toys, Hobby & DIY with the remaining 15.3%.