Furniture & Homeware market in Tunisia

Market development

eCommerce revenue development in the Furniture & Homeware market in Tunisia

The Tunisian Furniture & Homeware eCommerce market is predicted to reach US$34.2 million by 2024 and accounts for 11.6% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.7%, resulting in a projected market volume of US$65.7 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

eCommerce revenue development in the Furniture & Homeware market in Tunisia

in million US$

eCommerce revenue growth in the Furniture & Homeware market in Tunisia

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)29.166.763.24.340.178.319.635.4

Online share

eCommerce online share of the total Furniture & Homeware market in Tunisia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Tunisian Furniture & Homeware retail market, the online share is 8.9% and will increase by an average of 10.5% to 13.3% by 2028.

eCommerce online share of the total Furniture & Homeware market in Tunisia

in %
20202021202220232024202520262027
Online share (in %)41.3%70.8%47.3%65.8%93.7%53.9%14.2%72.9%

Market definition

Definition of the Furniture & Homeware market

Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Furniture (e.g. tables, chairs, beds, cabinets)
  • Homeware (e.g. lamps, tableware, carpets, blinds, decorations)

Out-of-scope

  • Unmovable objects (e.g. sinks, bath tubs, faucets)
  • Interior finishes (e.g. floorings, paints, wallpapers)
  • Household appliances
  • Consumer electronics
  • Furniture assembly services
  • Interior design services