eCommerce market in Iran
Iran is the 25th largest market for eCommerce with a predicted revenue of US$16,889.1 million by 2024, placing it ahead of Sweden. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 15.3%, resulting in a projected market volume of US$29,857.2 million by 2028. With an expected increase of 22.1% in 2024, the Iranian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Iran, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Iranian eCommerce market. Hobby & Leisure is the largest market and accounts for 23.5% of the Iranian eCommerce revenue. It is followed by Electronics with 22.3%, Fashion with 17.7%, Furniture & Homeware with 11.8%, Care Products with 8.8%, DIY with 8.1%, and Grocery with the remaining 7.8%.
Market development
eCommerce revenue development in Iran
Iran is the 25th largest market for eCommerce with a predicted revenue of US$16,889.1 million by 2024, placing it ahead of Sweden. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 15.3%, resulting in a projected market volume of US$29,857.2 million by 2028. With an expected increase of 22.1% in 2024, the Iranian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Iran, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Iranian eCommerce market. Hobby & Leisure is the largest market and accounts for 23.5% of the Iranian eCommerce revenue. It is followed by Electronics with 22.3%, Fashion with 17.7%, Furniture & Homeware with 11.8%, Care Products with 8.8%, DIY with 8.1%, and Grocery with the remaining 7.8%.
eCommerce revenue development in Iran
eCommerce revenue growth in Iran
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 35.6 | 22.8 | 64.7 | 4.4 | 30.6 | 29.6 | 37.4 | 49.2 |
Market comparison
The Iranian eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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