eCommerce market in Cameroon

Cameroon is one of the smaller markets for eCommerce with a predicted revenue of US$390.9 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.0%, resulting in a projected market volume of US$659.5 million by 2027. With an expected increase of 17.5% in 2023, the Cameroonian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Cameroon, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Cameroonian eCommerce market. Food & Personal Care is the largest market and accounts for 34.6% of the Cameroonian eCommerce revenue. It is followed by Fashion with 23.3%, Electronics & Media with 22.6%, Furniture & Appliances with 10.4%, and Toys, Hobby & DIY with the remaining 9.2%.

Market development

eCommerce revenue development in Cameroon

Cameroon is one of the smaller markets for eCommerce with a predicted revenue of US$390.9 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.0%, resulting in a projected market volume of US$659.5 million by 2027. With an expected increase of 17.5% in 2023, the Cameroonian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Cameroon, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Cameroonian eCommerce market. Food & Personal Care is the largest market and accounts for 34.6% of the Cameroonian eCommerce revenue. It is followed by Fashion with 23.3%, Electronics & Media with 22.6%, Furniture & Appliances with 10.4%, and Toys, Hobby & DIY with the remaining 9.2%.

eCommerce revenue development in Cameroon

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 65.6 69.2 24.1 54.6 90.2 5.9 76.7 32.0
AOV (in US$) 94.3 25.9 86.5 48.3 97.8 6.0 3.0 74.4
CVR (in %) 65.6 69.2 24.1 54.6 90.2 5.9 76.7 32.0
AOV: Average Order Value CVR: Conversion Rate