e-Commerce Market Analytics

The eCommerce market in Romania

Romania is the 49th largest market for eCommerce with a revenue of US$3.2 billion in 2021, placing it ahead of Singapore and behind Greece.

With an increase of 26%, the Romanian eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Romania, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 9% between 2021 and 2025, Romania is even expected to outperform the global average of 6%.

The eCommerce market in Romania

Top online stores

The biggest player in the Romanian eCommerce market is emag.ro. The store had a revenue of US$990 million in 2021. emag.ro is followed by fashiondays.ro and altex.ro as the second- and third largest stores with US$152 million and US$134 million, respectively. Altogether, the top three stores account for 40% of online revenue in Romania.

Store rankings include every store that generates revenue in Romania. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Romania was considered.

One of the fastest-growing stores in the Romanian market is esteelauder.ro. The store achieved online net sales of about US$0.6 million in 2021. Its revenue growth amounted to 406% in the previous year.

More information on the top 100 online stores in Romania can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in Romania by eCommerce net sales 2021 in million US$

# Store
1. altex.ro
US$134.4m
2. dedeman.ro
US$98.5m
3. aboutyou.ro
US$83.7m
4. epantofi.ro
US$74.8m
5. hm.com
US$68.5m

The eCommerce market in Romania

Market size and growth rate

Revenue in 2021
US$5,965.6m
REVENUE
CAGR 2021-2025
15.0%
CAGR
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

Visit Statista.com

The eCommerce market in Romania is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 9%. Compared to the year-over-year growth of 26% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 39% in Romania; in other words, 39% of the Romanian population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Fashion is the largest segment in Romania and accounts for 37% of the eCommerce revenue in Romania. It is followed by Electronics & Media with 27%, Food & Personal Care with 14%, Toys, Hobby & DIY with 12%, and Furniture & Appliances with the remaining 9%.


The eCommerce market in Romania

Top shipping service providers

In Romania, Fan Courier is the most frequently offered delivery service provider among online stores. Of those stores indicating which service they use to transport their goods, 27% cited Fan Courier as one of their providers. Moreover, Urgent Cargus and GLS are among the top three shipping service companies offered by online retailers in Romania, at rates of 22% and 18%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. As a result, only stores that generate more net sales in Romania than in any other country are taken into account. Furthermore, only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Romania

# Shipping service provider
1. Fan Courier
27.0%
2. Urgent Cargus
22.0%
3. GLS
18.0%