eCommerce market in Senegal

Senegal is one of the smaller markets for eCommerce with a predicted revenue of US$213.6 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 11.4%, resulting in a projected market volume of US$328.6 million by 2027. With an expected increase of 13.0% in 2023, the Senegalese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Senegal, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Senegalese eCommerce market. Food & Personal Care is the largest market and accounts for 44.3% of the Senegalese eCommerce revenue. It is followed by Electronics & Media with 21.1%, Fashion with 19.2%, Toys, Hobby & DIY with 8.3%, and Furniture & Appliances with the remaining 7.0%.

Market development

eCommerce revenue development in Senegal

Senegal is one of the smaller markets for eCommerce with a predicted revenue of US$213.6 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 11.4%, resulting in a projected market volume of US$328.6 million by 2027. With an expected increase of 13.0% in 2023, the Senegalese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Senegal, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Senegalese eCommerce market. Food & Personal Care is the largest market and accounts for 44.3% of the Senegalese eCommerce revenue. It is followed by Electronics & Media with 21.1%, Fashion with 19.2%, Toys, Hobby & DIY with 8.3%, and Furniture & Appliances with the remaining 7.0%.

eCommerce revenue development in Senegal

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.7 2.7 44.4 10.8 38.5 35.7 23.3 66.8
AOV (in US$) 22.1 66.6 14.7 31.8 33.9 28.8 58.3 88.5
CVR (in %) 22.7 2.7 44.4 10.8 38.5 35.7 23.3 66.8
AOV: Average Order Value CVR: Conversion Rate