eCommerce market in Brunei Darussalam
Brunei Darussalam is one of the smaller markets for eCommerce with a predicted revenue of US$470.7 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 7.6%, resulting in a projected market volume of US$631.6 million by 2027. With an expected increase of 1.3% in 2023, the Bruneian eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in Brunei Darussalam, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Bruneian eCommerce market. Electronics is the largest market and accounts for 26.0% of the Bruneian eCommerce revenue. It is followed by Hobby & Leisure with 21.1%, Fashion with 20.1%, Furniture & Homeware with 10.9%, Care Products with 7.8%, DIY with 7.6%, and Grocery with the remaining 6.6%.
Market development
eCommerce revenue development in Brunei Darussalam
Brunei Darussalam is one of the smaller markets for eCommerce with a predicted revenue of US$470.7 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 7.6%, resulting in a projected market volume of US$631.6 million by 2027. With an expected increase of 1.3% in 2023, the Bruneian eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in Brunei Darussalam, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Bruneian eCommerce market. Electronics is the largest market and accounts for 26.0% of the Bruneian eCommerce revenue. It is followed by Hobby & Leisure with 21.1%, Fashion with 20.1%, Furniture & Homeware with 10.9%, Care Products with 7.8%, DIY with 7.6%, and Grocery with the remaining 6.6%.
eCommerce revenue development in Brunei Darussalam
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in Brunei Darussalam
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 58.6 | 43.0 | 29.8 | 5.8 | 50.1 | 87.1 | 56.2 | 36.4 |
AOV (in US$) | 87.7 | 87.6 | 87.7 | 25.1 | 84.2 | 74.4 | 76.1 | 86.6 |
CVR (in %) | 58.6 | 43.0 | 29.8 | 5.8 | 50.1 | 87.1 | 56.2 | 36.4 |
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