eCommerce market in Gabon
Gabon is one of the smaller markets for eCommerce with a predicted revenue of US$181.4 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.2%, resulting in a projected market volume of US$297.8 million by 2027. With an expected increase of 15.0% in 2023, the Gabonese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Gabon, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Gabonese eCommerce market. Food & Personal Care is the largest market and accounts for 42.1% of the Gabonese eCommerce revenue. It is followed by Electronics & Media with 18.2%, Furniture & Appliances with 18.0%, Toys, Hobby & DIY with 12.4%, and Fashion with the remaining 9.3%.
Market development
eCommerce revenue development in Gabon
Gabon is one of the smaller markets for eCommerce with a predicted revenue of US$181.4 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.2%, resulting in a projected market volume of US$297.8 million by 2027. With an expected increase of 15.0% in 2023, the Gabonese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Gabon, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Gabonese eCommerce market. Food & Personal Care is the largest market and accounts for 42.1% of the Gabonese eCommerce revenue. It is followed by Electronics & Media with 18.2%, Furniture & Appliances with 18.0%, Toys, Hobby & DIY with 12.4%, and Fashion with the remaining 9.3%.
eCommerce revenue development in Gabon
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 87.3 | 52.3 | 37.5 | 9.0 | 29.5 | 36.4 | 65.2 | 84.4 |
| AOV (in US$) | 93.5 | 38.1 | 98.2 | 69.7 | 71.3 | 7.7 | 22.4 | 71.1 |
| CVR (in %) | 87.3 | 52.3 | 37.5 | 9.0 | 29.5 | 36.4 | 65.2 | 84.4 |
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