eCommerce market in Gabon

Gabon is one of the smaller markets for eCommerce with a predicted revenue of US$181.4 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.2%, resulting in a projected market volume of US$297.8 million by 2027. With an expected increase of 15.0% in 2023, the Gabonese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Gabon, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Gabonese eCommerce market. Food & Personal Care is the largest market and accounts for 42.1% of the Gabonese eCommerce revenue. It is followed by Electronics & Media with 18.2%, Furniture & Appliances with 18.0%, Toys, Hobby & DIY with 12.4%, and Fashion with the remaining 9.3%.

Market development

eCommerce revenue development in Gabon

Gabon is one of the smaller markets for eCommerce with a predicted revenue of US$181.4 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.2%, resulting in a projected market volume of US$297.8 million by 2027. With an expected increase of 15.0% in 2023, the Gabonese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Gabon, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Gabonese eCommerce market. Food & Personal Care is the largest market and accounts for 42.1% of the Gabonese eCommerce revenue. It is followed by Electronics & Media with 18.2%, Furniture & Appliances with 18.0%, Toys, Hobby & DIY with 12.4%, and Fashion with the remaining 9.3%.

eCommerce revenue development in Gabon

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 87.3 52.3 37.5 9.0 29.5 36.4 65.2 84.4
AOV (in US$) 93.5 38.1 98.2 69.7 71.3 7.7 22.4 71.1
CVR (in %) 87.3 52.3 37.5 9.0 29.5 36.4 65.2 84.4
AOV: Average Order Value CVR: Conversion Rate