e-Commerce Market Analytics

The eCommerce market in the U.A.E.

The United Arab Emirates is the 24th largest market for eCommerce with a revenue of US$8.5 billion in 2021, placing it ahead of Vietnam and behind Austria.

With an increase of 36%, the Emirian eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in the United Arab Emirates, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 10% between 2021 and 2025, the United Arab Emirates is even expected to outperform the global average of 6%.

The eCommerce market in the U.A.E.

Top online stores

The biggest player in the Emirian eCommerce market is amazon.ae. The store had a revenue of US$499 million in 2021. amazon.ae is followed by mshi.com and apple.com as the second- and third largest stores with US$249 million and US$170 million, respectively. Altogether, the top three stores account for 10% of online revenue in the United Arab Emirates.

Store rankings include every store that generates revenue in the United Arab Emirates. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in the United Arab Emirates was considered.

One of the fastest-growing stores in the Emirian market is shopkees.com. The store achieved online net sales of about US$0.6 million in 2021. Its revenue growth amounted to 130% in the previous year.

More information on the top 100 online stores in the United Arab Emirates can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in the U.A.E. by eCommerce net sales 2021 in million US$

# Store
1. amazon.ae
US$499.3m
2. namshi.com
US$240.2m
3. noon.com
US$168.8m
4. apple.com
US$166.3m
5. sharafdg.com
US$95.5m

The eCommerce market in the U.A.E.

Market size and growth rate

Revenue in 2021
US$11,488.4m
REVENUE
CAGR 2021-2025
10.1%
CAGR
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in the United Arab Emirates is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 10%. Compared to the year-over-year growth of 36% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. An other indicator of market saturation is the online penetration of 65% in the United Arab Emirates; in other words, 65% of the Emirian population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Toys, Hobby & DIY is the largest segment in the United Arab Emirates and accounts for 29% of the eCommerce revenue in the United Arab Emirates. It is followed by Fashion with 27%, Electronics & Media with 18%, Food & Personal Care with 13%, and Furniture & Appliances with the remaining 12%.