eCommerce market in France

France is the 9th largest market for eCommerce with a predicted revenue of US$75,757.8 million by 2024, placing it ahead of Russia. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 4.6%, resulting in a projected market volume of US$90,784.4 million by 2028. With an expected increase of 5.9% in 2024, the French eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in France, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the French eCommerce market. Hobby & Leisure is the largest market and accounts for 22.5% of the French eCommerce revenue. It is followed by Grocery with 19.9%, Fashion with 16.3%, Electronics with 13.0%, DIY with 12.2%, Care Products with 9.4%, and Furniture & Homeware with the remaining 6.6%.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the French retail market, the online share is 16.8% and will increase by an average of 6.5% to 21.6% by 2028.

The biggest player in the French eCommerce market is amazon.fr. The store had a revenue of US$5,781.1 million in 2023. Store rankings include every store that generates revenue in France. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in France was considered.

With 96.3% VISA the most commonly offered payment method of all online stores in the French eCommerce market in 2023. Like VISA Mastercard with a share of 96.1% and CB with a share of 63.6% the payment type Cards is the most common used by online retailers in in the French eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 79.0% and Bank transfer/cash in advance (Bank transfer) with 51.3% of stores offering that payment method to the clients.

Despite La Poste's dominant position with 68.8% of online stores opting for its services, the French eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including chronopost, Mondial Relay, DPD, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.