Fashion market in France

The French Fashion eCommerce market is predicted to reach US$12,329.4 million by 2024 and accounts for 16.3% of the total eCommerce market in France. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -1.0%, resulting in a projected market volume of US$11,842.0 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Fashion market in France

The French Fashion eCommerce market is predicted to reach US$12,329.4 million by 2024 and accounts for 16.3% of the total eCommerce market in France. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -1.0%, resulting in a projected market volume of US$11,842.0 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

eCommerce revenue development in the Fashion market in France

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Fashion market in France

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)44.18.753.982.452.332.970.292.2

Top stores

Top five Fashion online stores in France by net sales 2023

With sales in the French Fashion market, shein.com generated a revenue of US$1,883.7 million in 2023, which means it is the leading online store in this market. The Fashion ranking of France is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Fashion market in France in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Fashion France - Fashion France - All Categories

Payment Methods

Top 5 offered payment methods in the French Fashion market

With 98.6% VISA the most commonly offered payment method of all online stores in the French Fashion eCommerce market in 2023. Like VISA Mastercard with a penetration of 98.4%, CB with a share of 62.8%, and American Express with a share of 50.0% the payment type Cards is the most common used by online retailers in in the French Fashion eCommerce market in 2023. With a share 88.1% PayPal is the most common used payment method offered to the clients of type E-wallets.

Top 5 offered payment methods in the French Fashion market

in %

Note: A store can offer more than one payment method (Multi-pick), based on 438 stores in the French Fashion market

Source: ECDB analysis

See all stores offering

VISA Mastercard PayPal

Shipping Service Provider

Top 5 offered shipping providers in the French Fashion market

Despite La Poste's dominant position with 58.6% of online stores opting for its services, the French Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including chronopost, Mondial Relay, Colissimo, and DHL, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the French Fashion market

in %

Note: A store can offer more than one shipping provider (Multi-pick), based on 350 stores in the French Fashion market

Source: ECDB analysis

See all stores offering

DHL UPS (United Parcel Service) DPD

Market definition

Definition of the Fashion market

Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Apparel (e.g. jackets, t-shirts, joggers, underwear)
  • Footwear (e.g. sneakers, boots, sandals)
  • Bags (e.g. handbags, backpacks, suitcases)
  • Accessories (e.g. hats, sunglasses, jewelry, watches)

Out-of-scope

  • Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
  • Eye care (e.g. glasses and sunglasses with prescriptions)
  • Beauty care (e.g. make-up, fragrances)