Hobby & Leisure market in France

The French Hobby & Leisure eCommerce market is predicted to reach US$17,081.9 million by 2024 and accounts for 22.5% of the total eCommerce market in France. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.7%, resulting in a projected market volume of US$21,286.3 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Hobby & Leisure market in France

The French Hobby & Leisure eCommerce market is predicted to reach US$17,081.9 million by 2024 and accounts for 22.5% of the total eCommerce market in France. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.7%, resulting in a projected market volume of US$21,286.3 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

eCommerce revenue development in the Hobby & Leisure market in France

in million US$

eCommerce revenue growth in the Hobby & Leisure market in France

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 23.4 91.3 31.8 27.1 66.7 25.9 69.8 48.1

Online share

eCommerce online share of the total Hobby & Leisure market in France

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the French Hobby & Leisure retail market, the online share is 22.0% and will increase by an average of 1.4% to 23.2% by 2028.

eCommerce online share of the total Hobby & Leisure market in France

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 33.9% 69.2% 1.2% 60.9% 32.8% 84.4% 74.0% 55.0%

Top stores

Top five Hobby & Leisure online stores in France by net sales 2023

With sales in the French Hobby & Leisure market, amazon.fr generated a revenue of US$2,196.3 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of France is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Hobby & Leisure market in France in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the French Hobby & Leisure market

With 95.2% Mastercard the most commonly offered payment method of all online stores in the French Hobby & Leisure eCommerce market in 2023. Like Mastercard VISA with a share of 94.6% and CB with a share of 65.4% the payment type Cards is the most common used by online retailers in in the French Hobby & Leisure eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 73.0% and Bank transfer/cash in advance (Bank transfer) with 58.9% of stores offering that payment method to the clients.

Top 5 offered payment methods in the French Hobby & Leisure market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the French Hobby & Leisure market

Despite La Poste's dominant position with 73.8% of online stores opting for its services, the French Hobby & Leisure eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including chronopost, Mondial Relay, DPD, and GLS, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the French Hobby & Leisure market

in %

Market definition

Definition of the Hobby & Leisure market

Market definition: Hobby & Leisure The category Hobby & Leisure includes the digital B2C sale of various products, such as media, pet supplies, sports equipment, and more. Not part of the category are DIY building materials, consumer electronics (e.g. game consoles, gaming laptops, gaming PCs) or personalized and customized items. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Media
  • Pet supplies
  • Toy and games
  • Sports equipment
  • Camping & adventure
  • Stationery, crafts & art supplies
  • Erotic & adult
  • Bullion & precious metal
  • Flowers & gifts
  • Musical instruments
  • Smoking supplies

Out-of-scope

  • DIY building materials
  • Consumer electronics (e.g. game consoles, gaming laptops, gaming PCs)
  • Personalized and customized items
  • Workshops and other services