DIY market in France

The French DIY eCommerce market is predicted to reach US$9,270.6 million by 2024 and accounts for 12.2% of the total eCommerce market in France. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.0%, resulting in a projected market volume of US$11,709.5 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Market development

eCommerce revenue development in the DIY market in France

The French DIY eCommerce market is predicted to reach US$9,270.6 million by 2024 and accounts for 12.2% of the total eCommerce market in France. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.0%, resulting in a projected market volume of US$11,709.5 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

eCommerce revenue development in the DIY market in France

in million US$

eCommerce revenue growth in the DIY market in France

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)30.347.347.594.720.14.738.288.7

Online share

eCommerce online share of the total DIY market in France

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the French DIY retail market, the online share is 16.5% and will increase by an average of 0.9% to 17.1% by 2028.

eCommerce online share of the total DIY market in France

in %
20202021202220232024202520262027
Online share (in %)1.1%57.9%27.5%71.1%68.6%90.0%92.7%7.0%

Top stores

Top five DIY online stores in France by net sales 2023

With sales in the French DIY market, leroymerlin.fr generated a revenue of US$570.3 million in 2023, which means it is the leading online store in this market. The DIY ranking of France is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the DIY market in France in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the French DIY market

With 96.0% VISA the most commonly offered payment method of all online stores in the French DIY eCommerce market in 2023. Like VISA Mastercard with a share of 93.7% and CB with a share of 68.2% the payment type Cards is the most common used by online retailers in in the French DIY eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 72.6% and Bank transfer/cash in advance (Bank transfer) with 69.1% of stores offering that payment method to the clients.

Top 5 offered payment methods in the French DIY market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the French DIY market

Despite La Poste's dominant position with 47.3% of online stores opting for its services, the French DIY eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DPD, chronopost, GLS, and TNT, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the French DIY market

in %

Market definition

Definition of the DIY market

Market definition: DIY In the category DIY there is an extensive selection of products for the garden (e.g. plants, fertilizers, shovels, lawn mowers), vehicle parts (e.g. car tires, car parts, motorcycle parts), tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate). Online stores dedicated to stationery, crafts & art supplies, gardening services or vehicle repair services are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Garden (e.g. plants, fertilizers, shovels, lawn mowers)
  • Vehicle parts (e.g. car tires, car parts, motorcycle parts)
  • Tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate)

Out-of-scope

  • Stationery, crafts & art supplies
  • Gardening services
  • Vehicle repair services
  • Construction services