eCommerce market in Bangladesh

Bangladesh is the 32nd largest market for eCommerce with a predicted revenue of US$10,474.7 million by 2023, placing it ahead of Czechia. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 10.1%, resulting in a projected market volume of US$15,411.2 million by 2027. With an expected increase of 6.1% in 2023, the Bangladeshi eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in Bangladesh, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Bangladeshi eCommerce market. Hobby & Leisure is the largest market and accounts for 23.5% of the Bangladeshi eCommerce revenue. It is followed by Electronics with 23.4%, Fashion with 18.7%, Furniture & Homeware with 11.2%, Care Products with 7.9%, Grocery with 7.8%, and DIY with the remaining 7.4%.

Market development

eCommerce revenue development in Bangladesh

Bangladesh is the 32nd largest market for eCommerce with a predicted revenue of US$10,474.7 million by 2023, placing it ahead of Czechia. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 10.1%, resulting in a projected market volume of US$15,411.2 million by 2027. With an expected increase of 6.1% in 2023, the Bangladeshi eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in Bangladesh, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Bangladeshi eCommerce market. Hobby & Leisure is the largest market and accounts for 23.5% of the Bangladeshi eCommerce revenue. It is followed by Electronics with 23.4%, Fashion with 18.7%, Furniture & Homeware with 11.2%, Care Products with 7.9%, Grocery with 7.8%, and DIY with the remaining 7.4%.

eCommerce revenue development in Bangladesh

in million US$

eCommerce revenue growth in Bangladesh

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 70.8 27.9 53.8 61.5 71.4 93.6 9.2 26.2

Online share

eCommerce online share in Bangladesh

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bangladeshi retail market, the online share is 3.4% and will increase by an average of 7.7% to 4.5% by 2027.

eCommerce online share in Bangladesh

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 34.4% 70.5% 68.1% 63.7% 78.9% 90.6% 38.7% 39.7%