eCommerce market in the U.S.

The United States is the 2nd largest market for eCommerce with a predicted revenue of US$1,064,290.8 million by 2024, placing it ahead of the United Kingdom. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 7.4%, resulting in a projected market volume of US$1,415,925.7 million by 2028. With an expected increase of 8.5% in 2024, the U.S. eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in the United States, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the U.S. eCommerce market. Fashion is the largest market and accounts for 21.2% of the U.S. eCommerce revenue. It is followed by Electronics with 20.6%, Hobby & Leisure with 20.1%, DIY with 11.1%, Furniture & Homeware with 10.8%, Care Products with 9.0%, and Grocery with the remaining 7.2%.

Market development

eCommerce revenue development in the U.S.

The United States is the 2nd largest market for eCommerce with a predicted revenue of US$1,064,290.8 million by 2024, placing it ahead of the United Kingdom. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 7.4%, resulting in a projected market volume of US$1,415,925.7 million by 2028. With an expected increase of 8.5% in 2024, the U.S. eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in the United States, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the U.S. eCommerce market. Fashion is the largest market and accounts for 21.2% of the U.S. eCommerce revenue. It is followed by Electronics with 20.6%, Hobby & Leisure with 20.1%, DIY with 11.1%, Furniture & Homeware with 10.8%, Care Products with 9.0%, and Grocery with the remaining 7.2%.

eCommerce revenue development in the U.S.

in million US$

eCommerce revenue growth in the U.S.

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)67.074.439.743.457.996.195.164.8

Online share

eCommerce online share in the U.S.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the U.S. retail market, the online share is 26.7% and will increase by an average of 9.4% to 38.3% by 2028.

eCommerce online share in the U.S.

in %
20202021202220232024202520262027
Online share (in %)95.7%13.7%37.6%8.5%78.6%30.3%99.7%69.6%

Top stores

Top five online stores in the U.S. by net sales 2023

The biggest player in the U.S. eCommerce market is amazon.com. The store had a revenue of US$135,197.9 million in 2023. Store rankings include every store that generates revenue in the United States. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in the United States was considered.

eCommerce net sales generated in the U.S. in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the U.S. eCommerce market

With 96.1% VISA the most commonly offered payment method of all online stores in the U.S. eCommerce market in 2023. Like VISA Mastercard with a penetration of 95.9%, American Express with a share of 90.8%, and Discover with a share of 81.9% the payment type Cards is the most common used by online retailers in in the U.S. eCommerce market in 2023. With a share 77.0% PayPal is the most common used payment method offered to the clients of type E-wallets.

Top 5 offered payment methods in the U.S. eCommerce market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the U.S. eCommerce market

Despite UPS (United Parcel Service)'s dominant position with 57.3% of online stores opting for its services, the U.S. eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including USPS (United States Postal Service), FedEx, DHL, and Own delivery service, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the U.S. eCommerce market

in %