e-Commerce Market Analytics

The eCommerce market in the U.S.

The United States is the second largest market for eCommerce with a revenue of US$599.2 billion in 2021, placing it ahead of Japan and behind China.

With an increase of 11%, the U.S. eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in the United States, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 5% between 2021 and 2025, the United States is expected to grow at a slower rate than the global average of 6%.

The eCommerce market in the U.S.

Top online stores

The biggest player in the U.S. eCommerce market is amazon.com. The store had a revenue of US$125.8 billion in 2021. amazon.com is followed by walmart.com and apple.com as the second- and third largest stores with US$46.4 billion and US$25.9 billion, respectively. Altogether, the top three stores account for 35% of online revenue in the United States.

Store rankings include every store that generates revenue in the United States. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in the United States was considered.

One of the fastest-growing stores in the U.S. market is kickscrew.com. The store achieved online net sales of about US$82 million in 2021. Its revenue growth amounted to 107% in the previous year.

More information on the top 500 online stores in the United States can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in the U.S. by eCommerce net sales 2021 in million US$

# Store
1. amazon.com
2. walmart.com
3. apple.com
4. target.com
5. homedepot.com

The eCommerce market in the U.S.

Market size and growth rate

Revenue in 2021
CAGR 2021-2025
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

Visit Statista.com

The eCommerce market in the United States is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 5%. Compared to the year-over-year growth of 11% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. An other indicator of market saturation is the online penetration of 75% in the United States; in other words, 75% of the U.S. population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Fashion is the largest segment in the United States and accounts for 31% of the eCommerce revenue in the United States. It is followed by Electronics & Media with 21%, Toys, Hobby & DIY with 20%, Furniture & Appliances with 16%, and Food & Personal Care with the remaining 12%.

The eCommerce market in the U.S.

Top shipping service providers

In the United States, USPS (United States Postal Service) is the most frequently offered delivery service provider among online stores. Of those stores indicating which service they use to transport their goods, 55% cited USPS (United States Postal Service) as one of their providers. Moreover, UPS and FedEx are among the top three shipping service companies offered by online retailers in the United States, at rates of 52% and 43%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. As a result, only stores that generate more net sales in the United States than in any other country are taken into account. Furthermore, only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in the U.S.

# Shipping service provider
1. USPS (United States Postal Service)
2. UPS
3. FedEx

The eCommerce market in the U.S.

Explore the competitive landscape