eCommerce market in the U.S.
The United States is the 2nd largest market for eCommerce with a predicted revenue of US$981,226.3 million by 2023, placing it ahead of the United Kingdom. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 7.8%, resulting in a projected market volume of US$1,327,412.9 million by 2027. With an expected increase of 6.8% in 2023, the U.S. eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in the United States, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the U.S. eCommerce market. Fashion is the largest market and accounts for 22.0% of the U.S. eCommerce revenue. It is followed by Electronics with 20.8%, Hobby & Leisure with 20.3%, DIY with 10.8%, Furniture & Homeware with 10.7%, Care Products with 8.8%, and Grocery with the remaining 6.6%.
Market development
eCommerce revenue development in the U.S.
The United States is the 2nd largest market for eCommerce with a predicted revenue of US$981,226.3 million by 2023, placing it ahead of the United Kingdom. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 7.8%, resulting in a projected market volume of US$1,327,412.9 million by 2027. With an expected increase of 6.8% in 2023, the U.S. eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in the United States, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the U.S. eCommerce market. Fashion is the largest market and accounts for 22.0% of the U.S. eCommerce revenue. It is followed by Electronics with 20.8%, Hobby & Leisure with 20.3%, DIY with 10.8%, Furniture & Homeware with 10.7%, Care Products with 8.8%, and Grocery with the remaining 6.6%.
eCommerce revenue development in the U.S.
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the U.S.
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 47.4 | 21.9 | 4.6 | 25.2 | 76.2 | 28.6 | 38.9 | 45.4 |
| AOV (in US$) | 0.7 | 0.3 | 0.9 | 0.1 | 0.2 | 0.3 | 0.6 | 0.4 |
| CVR (in %) | 1.4 | 46.0 | 29.3 | 55.5 | 76.5 | 97.1 | 38.0 | 83.6 |
Top stores
Top five online stores in the U.S. by net sales 2022
The biggest player in the U.S. eCommerce market is amazon.com. The store had a revenue of US$130,269.5 million in 2022. Store rankings include every store that generates revenue in the United States. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in the United States was considered.
eCommerce net sales generated in the U.S. in 2022
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
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Filtered revenue / share
eCommerce net sales refer to the year 2022
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Global revenue
eCommerce net sales refer to the year 2022
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Growth
eCommerce net sales growth refers to 2022/2021
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|---|---|---|---|
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US$900.0m
20.7% | US$8,300.0m | 8.3% | |
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US$550.0m
12.0% | US$4,600.0m | 12.4% | |
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US$470.0m
3.9% | US$1,190.0m | 33.6% | |
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US$430.0m
20.6% | US$2,122.0m | 18.0% | |
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US$370.0m
20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the U.S. eCommerce market
With 96.1% VISA the most commonly offered payment method of all online stores in the U.S. eCommerce market in 2022. Like VISA Mastercard with a penetration of 95.9%, American Express with a share of 90.8%, and Discover with a share of 81.8% the payment type Cards is the most common used by online retailers in in the U.S. eCommerce market in 2022. With a share 77.0% PayPal is the most common used payment method offered to the clients of type E-wallets.
Top 5 offered payment methods in the U.S. eCommerce market
Note: A store can offer more than one payment method (Multi-pick), based on 5,211 stores in the U.S. eCommerce market
Source: ECDB analysis
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Shipping Service Provider
Top 5 offered shipping providers in the U.S. eCommerce market
Despite UPS (United Parcel Service)'s dominant position with 58.1% of online stores opting for its services, the U.S. eCommerce market in 2022 remains diverse and competitive. Several other shipping service providers, including USPS (United States Postal Service), FedEx, DHL, and EMS, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the U.S. eCommerce market
Note: A store can offer more than one shipping provider (Multi-pick), based on 3,934 stores in the U.S. eCommerce market
Source: ECDB analysis
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