eCommerce market in the U.S.

The United States is the 2nd largest market for eCommerce with a predicted revenue of US$1,064,290.8 million by 2024, placing it ahead of the United Kingdom. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 7.4%, resulting in a projected market volume of US$1,415,925.7 million by 2028. With an expected increase of 8.5% in 2024, the U.S. eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in the United States, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the U.S. eCommerce market. Fashion is the largest market and accounts for 21.1% of the U.S. eCommerce revenue. It is followed by Hobby & Leisure with 20.7%, Electronics with 20.5%, DIY with 11.1%, Furniture & Homeware with 10.7%, Care Products with 8.9%, and Grocery with the remaining 7.1%.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the U.S. retail market, the online share is 26.7% and will increase by an average of 9.4% to 38.3% by 2028.

The biggest player in the U.S. eCommerce market is amazon.com. The store had a revenue of US$135,308.5 million in 2023. Store rankings include every store that generates revenue in the United States. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in the United States was considered.

With 96.1% VISA the most commonly offered payment method of all online stores in the U.S. eCommerce market in 2023. Like VISA Mastercard with a penetration of 96.0%, American Express with a share of 90.9%, and Discover with a share of 81.9% the payment type Cards is the most common used by online retailers in in the U.S. eCommerce market in 2023. With a share 76.9% PayPal is the most common used payment method offered to the clients of type E-wallets.

Despite UPS (United Parcel Service)'s dominant position with 56.6% of online stores opting for its services, the U.S. eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including USPS (United States Postal Service), FedEx, DHL, and Own delivery service, hold smaller but significant shares, contributing to a dynamic and fragmented market.

In the U.S. eCommerce market in 2023, Shopify is the leading shop software solution, used by over 36.4% of online retailers. Magento comes in second, but with a much lower usage rate of 7.8%. Meanwhile, Salesforce Commerce Cloud, BigCommerce, and WooCommerce are used by a relatively small number of online retailers.