Care Products market in the U.S.

The U.S. Care Products eCommerce market is predicted to reach US$86,560.3 million by 2023 and accounts for 8.8% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.4%, resulting in a projected market volume of US$119,497.9 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Care Products market in the U.S.

The U.S. Care Products eCommerce market is predicted to reach US$86,560.3 million by 2023 and accounts for 8.8% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.4%, resulting in a projected market volume of US$119,497.9 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

eCommerce revenue development in the Care Products market in the U.S.

in million US$

eCommerce revenue growth in the Care Products market in the U.S.

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 98.8 26.8 99.0 89.3 86.2 30.1 76.0 12.4

Online share

eCommerce online share of the total Care Products market in the U.S.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the U.S. Care Products retail market, the online share is 29.6% and will increase by an average of 7.7% to 39.9% by 2027.

eCommerce online share of the total Care Products market in the U.S.

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 92.4% 43.7% 99.5% 9.0% 80.6% 8.0% 1.6% 95.7%

Top stores

Top five Care Products online stores in the U.S. by net sales 2022

With sales in the U.S. Care Products market, amazon.com generated a revenue of US$7,425.4 million in 2022, which means it is the leading online store in this market. The Care Products ranking of the United States is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Care Products market in the U.S. in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the U.S. Care Products market

With 94.4% VISA the most commonly offered payment method of all online stores in the U.S. Care Products eCommerce market in 2022. Like VISA Mastercard with a penetration of 94.1%, American Express with a share of 89.1%, and Discover with a share of 78.8% the payment type Cards is the most common used by online retailers in in the U.S. Care Products eCommerce market in 2022. With a share 76.7% PayPal is the most common used payment method offered to the clients of type E-wallets.

Top 5 offered payment methods in the U.S. Care Products market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the U.S. Care Products market

Despite USPS (United States Postal Service)'s dominant position with 69.9% of online stores opting for its services, the U.S. Care Products eCommerce market in 2022 remains diverse and competitive. Several other shipping service providers, including UPS (United Parcel Service), FedEx, DHL, and Canada Post, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the U.S. Care Products market

in %

Market definition

Definition of the Care Products market

Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
  • Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
  • Health care products (e.g. supplements, nutrition, pharmaceuticals)

Out-of-scope

  • Professional products and services for personal care (e.g. beauty treatments, make-up courses)
  • Cleaning services (e.g. housekeeping services, window cleaning services)
  • Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)