Care Products market in the U.S.

The U.S. Care Products eCommerce market is predicted to reach US$94,699.2 million by 2024 and accounts for 8.9% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.8%, resulting in a projected market volume of US$128,045.2 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Nail Cosmetics market in the U.S.

The U.S. Nail Cosmetics eCommerce market is predicted to reach US$1,705.4 million by 2024 and accounts for 16.6% of the Decorative Cosmetics eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.1%, resulting in a projected market volume of US$2,005.1 million by 2028. The Nail Cosmetics eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Lipsticks, Make-up, and Other Decorative Cosmetics.

eCommerce revenue development in the Nail Cosmetics market in the U.S.

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Nail Cosmetics market in the U.S.

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)17.666.469.093.326.498.011.070.5

Online share

eCommerce online share of the total Nail Cosmetics market in the U.S.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the U.S. Nail Cosmetics retail market, the online share is 34.3% and will increase by an average of 6.5% to 44.2% by 2028.

eCommerce online share of the total Nail Cosmetics market in the U.S.

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)25.9%61.9%87.7%97.7%22.1%62.6%6.0%93.7%

Market definition

Definition of the Nail Cosmetics market within the Care Products market

Market definition: Care Products > Personal Care > Decorative Cosmetics > Nail Cosmetics The category Nail Cosmetics includes the online trade of nail polish (e.g. base coats, top coats, colored polish), nail strengtheners and hardeners, nail polish removers, and more. This category does not cover nail care (e.g. nail clippers, nail files, nail buffers, nail scissors). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Nail polish (e.g. base coats, top coats, colored polish)
  • Nail strengtheners and hardeners
  • Nail polish removers
  • Nail extensions and false nails (e.g. acrylic nails, gel nails, press-on nails)

Out-of-scope

  • Nail care (e.g. nail clippers, nail files, nail buffers, nail scissors)

Market comparison

The U.S. Nail Cosmetics market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis