Care Products market in the U.S.
The U.S. Care Products eCommerce market is predicted to reach US$94,699.2 million by 2024 and accounts for 8.9% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.8%, resulting in a projected market volume of US$128,045.2 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Deodorants market in the U.S.
The U.S. Deodorants eCommerce market is predicted to reach US$3,864.3 million by 2024 and accounts for 16.7% of the Shower & Bath eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.6%, resulting in a projected market volume of US$5,187.2 million by 2028. The Deodorants eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Hair Dyes, Other Shower & Bath, and Shampoos.
eCommerce revenue development in the Deodorants market in the U.S.
eCommerce revenue growth in the Deodorants market in the U.S.
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 0.2 | 17.1 | 47.3 | 24.0 | 67.4 | 79.9 | 56.6 | 89.9 |
Market definition
Definition of the Deodorants market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath > Deodorants The category Deodorants includes the online trade of deodorants (e.g. antiperspirant deodorants, deodorant sprays, roll-on deodorants). This category does not cover fragrances and perfumes and bodysprays. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Deodorants (e.g. antiperspirant deodorants, deodorant sprays, roll-on deodorants)
Out-of-scope
- Fragrances and perfumes
- Bodysprays
Market comparison
The U.S. Deodorants market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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