Food & Personal Care market in the U.S.
The U.S. Food & Personal Care eCommerce market is predicted to reach US$276,076.1 million by 2023 and accounts for 27.3% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 17.7%, resulting in a projected market volume of US$530,442.6 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.
Market development
eCommerce revenue development in the Feminine Hygiene market in the U.S.
The U.S. Feminine Hygiene eCommerce market is predicted to reach US$220.3 million by 2023 and accounts for 4.0% of the Body Care eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 23.0%, resulting in a projected market volume of US$503.6 million by 2027. The Feminine Hygiene eCommerce market is a sub-market of the Body Care market. Further categories within the Body Care market are: Deodorants, Shaving, and Shower & Bath.
eCommerce revenue development in the Feminine Hygiene market in the U.S.
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 22.1 | 94.8 | 31.6 | 55.0 | 82.7 | 65.1 | 35.9 | 50.4 |
| AOV (in US$) | 30.0 | 27.5 | 99.1 | 9.5 | 9.0 | 31.8 | 72.3 | 56.1 |
| CVR (in %) | 22.1 | 94.8 | 31.6 | 55.0 | 82.7 | 65.1 | 35.9 | 50.4 |
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