Hobby & Leisure market in the U.S.

The U.S. Hobby & Leisure eCommerce market is predicted to reach US$220,297.0 million by 2024 and accounts for 20.7% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.7%, resulting in a projected market volume of US$285,671.0 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Stationery, Crafts & Art Supplies, Pet Supplies, Sports Equipment, Toys, Camping & Adventure, Musical Instruments, Bullion & Precious Metal, Other Hobby & Leisure, Flowers & Gifts, Erotic & Adult, and Smoking Supplies.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the U.S. Hobby & Leisure retail market, the online share is 24.0% and will increase by an average of 8.6% to 33.4% by 2028.

With sales in the U.S. Hobby & Leisure market, amazon.com generated a revenue of US$51,011.3 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of the United States is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 96.3% VISA the most commonly offered payment method of all online stores in the U.S. Hobby & Leisure eCommerce market in 2023. Like VISA Mastercard with a penetration of 95.9%, American Express with a share of 89.2%, and Discover with a share of 81.6% the payment type Cards is the most common used by online retailers in in the U.S. Hobby & Leisure eCommerce market in 2023. With a share 70.4% PayPal is the most common used payment method offered to the clients of type E-wallets.

Despite USPS (United States Postal Service)'s dominant position with 67.4% of online stores opting for its services, the U.S. Hobby & Leisure eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including UPS (United Parcel Service), FedEx, DHL, and EMS, hold smaller but significant shares, contributing to a dynamic and fragmented market.

In the U.S. Hobby & Leisure eCommerce market in 2023, Shopify is the leading shop software solution, used by over 30.9% of online retailers. Magento comes in second, but with a much lower usage rate of 9.9%. Meanwhile, BigCommerce, WooCommerce, and Salesforce Commerce Cloud are used by a relatively small number of online retailers.