Hobby & Leisure market in the U.S.

The U.S. Hobby & Leisure eCommerce market is predicted to reach US$220,297.0 million by 2024 and accounts for 20.7% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.7%, resulting in a projected market volume of US$285,671.0 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Stationery, Crafts & Art Supplies, Pet Supplies, Sports Equipment, Toys, Camping & Adventure, Musical Instruments, Bullion & Precious Metal, Other Hobby & Leisure, Flowers & Gifts, Erotic & Adult, and Smoking Supplies.

Monthly revenues

Monthly eCommerce revenues in the U.S. Pet Supplies market

The monthly eCommerce revenue of the U.S. Pet Supplies market was US$2,444 million in August 2024. This refers to a growth of -5.6% compared to July 2024. Within the last 12 months, the monthly revenue share was the highest in October 2023 with 9.6% of the total 2023 revenue of the U.S. Pet Supplies market and the lowest in August 2024 with 7.7% of the total 2024 revenue.

Revenue Last Month

US$2,443.8m

The eCommerce revenue fell by 5.6% from July 2024 to August 2024.

08-2024-5.6%

Monthly revenue shares in the last 12 months

in %
0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)35.090.157.096.647.765.59.322.780.660.529.610.3

Market development

eCommerce revenue development in the Pet Supplies market in the U.S.

The U.S. Pet Supplies eCommerce market is predicted to reach US$31,593.4 million by 2024 and accounts for 14.3% of the Hobby & Leisure eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.4%, resulting in a projected market volume of US$52,195.6 million by 2028. The Pet Supplies eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Pet Supplies market in the U.S.

in million US$

eCommerce revenue growth in the Pet Supplies market in the U.S.

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)7.614.513.018.633.785.735.218.1

Online share

eCommerce online share of the total Pet Supplies market in the U.S.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the U.S. Pet Supplies retail market, the online share is 20.4% and will increase by an average of 8.5% to 28.3% by 2028.

eCommerce online share of the total Pet Supplies market in the U.S.

in %
20202021202220232024202520262027
Online share (in %)58.8%31.9%45.5%66.7%54.5%48.4%16.0%73.9%

Top stores

Top five Pet Supplies online stores in the U.S. by net sales 2023

With sales in the U.S. Pet Supplies market, chewy.com generated a revenue of US$11,147.7 million in 2023, which means it is the leading online store in this market. The Pet Supplies ranking of the United States is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Pet Supplies market in the U.S. in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Pet Supplies market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Pet Supplies The category Pet Supplies comprises digital sales of pet food and treats, pet toys, crates, carriers, aquariums, tanks and enclosures, and more. This category does not cover pet care services (e.g. dog walking, grooming, pet training) and medical treatments (e.g. veterinary care). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Pet food and treats
  • Pet toys
  • Crates, carriers, aquariums, tanks and enclosures
  • Collars and leashes
  • Pet grooming supplies
  • Pet clothing and accessories
  • Pet pharmaceuticals and nutrition

Out-of-scope

  • Pet care services (e.g. dog walking, grooming, pet training)
  • Medical treatments (e.g. veterinary care)