Hobby & Leisure market in the U.S.
Market development
eCommerce revenue development in the Flowers & Gifts market in the U.S.
The U.S. Flowers & Gifts eCommerce market is predicted to reach US$4,392.8 million by 2024 and accounts for 2.1% of the Hobby & Leisure eCommerce market in the United States. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -2.9%, resulting in a projected market volume of US$3,906.9 million by 2028. The Flowers & Gifts eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Flowers & Gifts market in the U.S.
eCommerce revenue growth in the Flowers & Gifts market in the U.S.
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 86.4 | 82.5 | 42.0 | 82.9 | 31.3 | 47.3 | 66.0 | 88.5 |
Top stores
Top five Flowers & Gifts online stores in the U.S. by net sales 2023
With sales in the U.S. Flowers & Gifts market, 1800flowers.com generated a revenue of US$592.6 million in 2023, which means it is the leading online store in this market. The Flowers & Gifts ranking of the United States is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Flowers & Gifts market in the U.S. in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
Market definition
Definition of the Flowers & Gifts market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Flowers & Gifts The category Flowers & Gifts includes the online trade of fresh cut flowers, bouquets, gift baskets, and more. Online stores dedicated to the sale of plants (e.g. succulents, ferns, orchids), garden equipment or gift certificates or vouchers are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fresh cut flowers
- Bouquets
- Gift baskets
- Greeting cards
- Gift wrapping and packaging
- Occasion-specific decorations
- Gifts for special occasions (e.g. birthdays, weddings, anniversaries, baby showers)
Out-of-scope
- Plants (e.g. succulents, ferns, orchids)
- Garden equipment
- Gift certificates or vouchers
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