Grocery market in the U.S.

The U.S. Grocery eCommerce market is predicted to reach US$71,961.2 million by 2024 and accounts for 6.9% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.4%, resulting in a projected market volume of US$123,183.0 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Monthly revenues

Monthly eCommerce revenues in the U.S. Grocery market

The monthly eCommerce revenue of the U.S. Grocery market was US$6,663 million in November 2024. This refers to a growth of 3.3% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 10.1% of the total 2023 revenue of the U.S. Grocery market and the lowest in September 2024 with 7.6% of the total 2024 revenue.

Revenue Last Month

US$6,662.6m

The eCommerce revenue grew by 3.3% from October 2024 to November 2024.

11-2024+3.3%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)72.549.346.770.136.860.563.090.865.557.623.629.5

Market development

eCommerce revenue development in the Grocery market in the U.S.

The U.S. Grocery eCommerce market is predicted to reach US$71,961.2 million by 2024 and accounts for 6.9% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.4%, resulting in a projected market volume of US$123,183.0 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

eCommerce revenue development in the Grocery market in the U.S.

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Grocery market in the U.S.

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)8.390.362.012.273.591.212.310.0

Online share

eCommerce online share of the total Grocery market in the U.S.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the U.S. Grocery retail market, the online share is 12.7% and will increase by an average of 19.9% to 26.3% by 2028.

eCommerce online share of the total Grocery market in the U.S.

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)96.3%41.3%91.7%24.5%22.2%24.7%97.2%80.3%

Top stores

Top five Grocery online stores in the U.S. by net sales 2023

With sales in the U.S. Grocery market, walmart.com generated a revenue of US$6,493.5 million in 2023, which means it is the leading online store in this market. The Grocery ranking of the United States is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Grocery market in the U.S. in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Grocery United States - Grocery United States - All Categories

Payment Methods

Top 5 offered payment methods in the U.S. Grocery market

With 95.2% VISA the most commonly offered payment method of all online stores in the U.S. Grocery eCommerce market in 2023. Like VISA Mastercard with a penetration of 95.2%, American Express with a share of 89.8%, and Discover with a share of 82.6% the payment type Cards is the most common used by online retailers in in the U.S. Grocery eCommerce market in 2023. With a share 60.6% PayPal is the most common used payment method offered to the clients of type E-wallets.

Top 5 offered payment methods in the U.S. Grocery market

in %

Note: A store can offer more than one payment method (Multi-pick), based on 373 stores in the U.S. Grocery market

Source: ECDB analysis

See all stores offering

VISA Mastercard PayPal

Shipping Service Provider

Top 5 offered shipping providers in the U.S. Grocery market

Despite FedEx's dominant position with 56.5% of online stores opting for its services, the U.S. Grocery eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including UPS (United Parcel Service), USPS (United States Postal Service), DHL, and Instacart, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the U.S. Grocery market

in %

Note: A store can offer more than one shipping provider (Multi-pick), based on 301 stores in the U.S. Grocery market

Source: ECDB analysis

See all stores offering

DHL UPS (United Parcel Service) DPD

Shop Software Solutions

Top 5 used shop software solutions in the U.S. Grocery market

In the U.S. Grocery eCommerce market in 2023, Shopify is the leading shop software solution, used by over 34.9% of online retailers. Magento comes in second, but with a much lower usage rate of 6.3%. Meanwhile, WooCommerce, BigCommerce, and City Hive are used by a relatively small number of online retailers.

Top 5 used shop software solutions in the U.S. Grocery market

in %

Note: A store can use more than one shop software solution (Multi-pick), based on 587 stores in the U.S. Grocery market

Source: ECDB analysis

See all stores using

shop software shop software shop software

Market definition

Definition of the Grocery market

Market definition: Grocery The category Grocery contains the online trade of food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets) and beverages (e.g. juices, water, coffee, wine, liquor, beer). The following products and services are not part of this category: ready-to-eat meal delivery, restaurant or bar pick-up or food supplements. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets)
  • Beverages (e.g. juices, water, coffee, wines, liquors, beers)

Out-of-scope

  • Ready-to-eat meal delivery
  • Restaurant or bar pick-up
  • Food supplements
  • Pet food