Grocery market in the U.S.
The U.S. Grocery eCommerce market is predicted to reach US$75,668.7 million by 2024 and accounts for 7.1% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.6%, resulting in a projected market volume of US$130,543.6 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Monthly revenues
Monthly eCommerce revenues in the U.S. Grocery market
The monthly eCommerce revenue of the U.S. Grocery market was US$6,785 million in October 2024. This refers to a growth of 17.8% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 10.1% of the total 2023 revenue of the U.S. Grocery market and the lowest in September 2024 with 7.6% of the total 2024 revenue.
Revenue Last Month
US$6,785.0m
The eCommerce revenue grew by 17.8% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 58.0 | 5.8 | 33.6 | 22.5 | 38.0 | 74.1 | 88.2 | 32.2 | 43.0 | 62.1 | 76.6 | 94.4 |
Market development
eCommerce revenue development in the Grocery market in the U.S.
The U.S. Grocery eCommerce market is predicted to reach US$75,668.7 million by 2024 and accounts for 7.1% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.6%, resulting in a projected market volume of US$130,543.6 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
eCommerce revenue development in the Grocery market in the U.S.
eCommerce revenue growth in the Grocery market in the U.S.
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 24.6 | 83.9 | 16.5 | 69.5 | 21.0 | 75.5 | 37.7 | 52.3 |
Top stores
Top five Grocery online stores in the U.S. by net sales 2023
With sales in the U.S. Grocery market, walmart.com generated a revenue of US$6,493.5 million in 2023, which means it is the leading online store in this market. The Grocery ranking of the United States is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Grocery market in the U.S. in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the U.S. Grocery market
With 95.2% VISA the most commonly offered payment method of all online stores in the U.S. Grocery eCommerce market in 2023. Like VISA Mastercard with a penetration of 95.2%, American Express with a share of 89.8%, and Discover with a share of 82.6% the payment type Cards is the most common used by online retailers in in the U.S. Grocery eCommerce market in 2023. With a share 60.6% PayPal is the most common used payment method offered to the clients of type E-wallets.
Top 5 offered payment methods in the U.S. Grocery market
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Shipping Service Provider
Top 5 offered shipping providers in the U.S. Grocery market
Despite FedEx's dominant position with 56.5% of online stores opting for its services, the U.S. Grocery eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including UPS (United Parcel Service), USPS (United States Postal Service), DHL, and Instacart, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the U.S. Grocery market
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Shop Software Solutions
Top 5 used shop software solutions in the U.S. Grocery market
In the U.S. Grocery eCommerce market in 2023, Shopify is the leading shop software solution, used by over 34.9% of online retailers. Magento comes in second, but with a much lower usage rate of 6.3%. Meanwhile, WooCommerce, BigCommerce, and City Hive are used by a relatively small number of online retailers.
Top 5 used shop software solutions in the U.S. Grocery market
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Market definition
Definition of the Grocery market
Market definition: Grocery The category Grocery contains the online trade of food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets) and beverages (e.g. juices, water, coffee, wine, liquor, beer). The following products and services are not part of this category: ready-to-eat meal delivery, restaurant or bar pick-up or food supplements. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets)
- Beverages (e.g. juices, water, coffee, wines, liquors, beers)
Out-of-scope
- Ready-to-eat meal delivery
- Restaurant or bar pick-up
- Food supplements
- Pet food
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