eCommerce market in the Netherlands

The Netherlands is the 22nd largest market for eCommerce with a predicted revenue of US$24,482.8 million by 2025, placing it ahead of the Philippines. Revenue is expected to show a compound annual growth rate (CAGR 2025-2029) of 3.8%, resulting in a projected market volume of US$28,383.2 million by 2029. With an expected increase of 4.6% in 2025, the Dutch eCommerce market contributed to the worldwide growth rate of 9.8% in 2025. Like in the Netherlands, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Dutch eCommerce market. Electronics is the largest market and accounts for 29.8% of the Dutch eCommerce revenue. It is followed by Grocery with 19.6%, Fashion with 16.6%, Hobby & Leisure with 11.1%, DIY with 9.0%, Care Products with 7.2%, and Furniture & Homeware with the remaining 6.6%.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Dutch retail market, the online share is 19.6% and will increase by an average of 6.7% to 25.4% by 2029.

The biggest player in the Dutch eCommerce market is ah.nl. The store had a revenue of US$1,731.8 million in 2024. Store rankings include every store that generates revenue in the Netherlands. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in the Netherlands was considered.

The Dutch eCommerce market in 2024 in terms of offered payment methods is fragmented and dominated by a few providers with iDEAL (Bank transfer) covering the largest share with 91.6% of all online stores checked. Other offered payment methods in the Dutch eCommerce market in 2024 are VISA (Cards) with 91.4%, Mastercard (Cards) with 91.4%, and PayPal (E-wallets) with 77.5%. With 39.8% Bancontact (E-wallets) has already a significantly smaller coverage compared to iDEAL (Bank transfer).

Despite PostNL's dominant position with 59.6% of online stores opting for its services, the Dutch eCommerce market in 2024 remains diverse and competitive. Several other shipping service providers, including DHL, DPD, UPS (United Parcel Service), and GLS, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Although Magento holds a commanding lead with 22.0% of online stores using the shop software solution, the Dutch eCommerce market in 2024 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Salesforce Commerce Cloud, Lightspeed, Shopify, and WooCommerce, which collectively hold a significant share of the market.