Fashion market in the Netherlands

The Dutch Fashion eCommerce market is predicted to reach US$3,861.1 million by 2023 and accounts for 16.1% of the total eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 0.9%, resulting in a projected market volume of US$3,999.6 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Fashion market in the Netherlands

The Dutch Fashion eCommerce market is predicted to reach US$3,861.1 million by 2023 and accounts for 16.1% of the total eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 0.9%, resulting in a projected market volume of US$3,999.6 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

eCommerce revenue development in the Fashion market in the Netherlands

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Fashion market in the Netherlands

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 39.5 99.2 79.7 40.6 75.7 81.4 24.2 5.3
AOV (in US$) 0.7 0.8 0.7 0.4 0.7 0.8 0.3 0.7
CVR (in %) 25.9 86.3 22.9 27.3 73.6 71.3 35.0 6.0
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Fashion market in the Netherlands

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Dutch Fashion retail market, the online share is 37.9% and will increase by an average of 4.4% to 45.0% by 2027.

eCommerce online share of the total Fashion market in the Netherlands

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 90.4% 92.5% 16.1% 60.3% 29.5% 26.5% 82.4% 24.5%

Top stores

Top five Fashion online stores in the Netherlands by net sales 2022

With sales in the Dutch Fashion market, bol.com generated a revenue of US$648.3 million in 2022, which means it is the leading online store in this market. The Fashion ranking of the Netherlands is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Fashion market in the Netherlands in 2022

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Dutch Fashion market

With 96.5% VISA the most commonly offered payment method of all online stores in the Dutch Fashion eCommerce market in 2022. Like VISA Mastercard with a share of 95.9% and American Express with a share of 46.5% the payment type Cards is the most common used by online retailers in in the Dutch Fashion eCommerce market in 2022. Other commonly used payment methods in that market are iDEAL (Bank transfer) with 89.0% and PayPal (E-wallets) with 84.3% of stores offering that payment method to the clients.

Top 5 offered payment methods in the Dutch Fashion market

in %

Note: A store can offer more than one payment method (Multi-pick), based on 172 stores in the Dutch Fashion market

Source: ECDB analysis

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Dutch Fashion market

Despite PostNL's dominant position with 56.1% of online stores opting for its services, the Dutch Fashion eCommerce market in 2022 remains diverse and competitive. Several other shipping service providers, including DHL, DPD, UPS (United Parcel Service), and Bpost, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Dutch Fashion market

in %

Note: A store can offer more than one shipping provider (Multi-pick), based on 155 stores in the Dutch Fashion market

Source: ECDB analysis


Market definition

Definition of the Fashion market

Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Apparel (e.g. jackets, t-shirts, joggers, underwear)
  • Footwear (e.g. sneakers, boots, sandals)
  • Bags (e.g. handbags, backpacks, suitcases)
  • Accessories (e.g. hats, sunglasses, jewelry, watches)

Out-of-scope

  • Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
  • Eye care (e.g. glasses and sunglasses with prescriptions)
  • Beauty care (e.g. make-up, fragrances)