Fashion market in the Netherlands
Market development
eCommerce revenue development in the Fashion market in the Netherlands
The Dutch Fashion eCommerce market is predicted to reach US$3,942.9 million by 2024 and accounts for 15.7% of the total eCommerce market in the Netherlands. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -1.4%, resulting in a projected market volume of US$3,727.5 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
eCommerce revenue development in the Fashion market in the Netherlands
eCommerce revenue growth in the Fashion market in the Netherlands
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 93.2 | 93.0 | 46.6 | 46.0 | 46.9 | 44.7 | 25.6 | 44.5 |
Top stores
Top five Fashion online stores in the Netherlands by net sales 2023
With sales in the Dutch Fashion market, bol.com generated a revenue of US$651.3 million in 2023, which means it is the leading online store in this market. The Fashion ranking of the Netherlands is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in the Netherlands in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Dutch Fashion market
With 96.5% VISA the most commonly offered payment method of all online stores in the Dutch Fashion eCommerce market in 2023. Like VISA Mastercard with a share of 95.9% and American Express with a share of 46.5% the payment type Cards is the most common used by online retailers in in the Dutch Fashion eCommerce market in 2023. Other commonly used payment methods in that market are iDEAL (Bank transfer) with 89.0% and PayPal (E-wallets) with 84.3% of stores offering that payment method to the clients.
Top 5 offered payment methods in the Dutch Fashion market
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Shipping Service Provider
Top 5 offered shipping providers in the Dutch Fashion market
Despite PostNL's dominant position with 56.1% of online stores opting for its services, the Dutch Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DHL, DPD, UPS (United Parcel Service), and Bpost, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Dutch Fashion market
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Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
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