Fashion market in the Netherlands

The Dutch Fashion eCommerce market is predicted to reach US$3,861.1 million by 2023 and accounts for 16.1% of the total eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 0.9%, resulting in a projected market volume of US$3,999.6 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Flat Shoes market in the Netherlands

The Dutch Flat Shoes eCommerce market is predicted to reach US$87.3 million by 2023 and accounts for 8.7% of the Footwear eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.4%, resulting in a projected market volume of US$95.9 million by 2027. The Flat Shoes eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Active Footwear, Boots, High Heels & Pumps, Other Footwear, and Sandals.

eCommerce revenue development in the Flat Shoes market in the Netherlands

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Flat Shoes market in the Netherlands

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 24.3 27.0 95.5 50.7 83.8 19.2 27.4 15.3
AOV (in US$) 70.1 61.0 40.3 94.1 77.6 17.6 33.5 37.8
CVR (in %) 24.3 27.0 95.5 50.7 83.8 19.2 27.4 15.3
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Flat Shoes market in the Netherlands

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Dutch Flat Shoes retail market, the online share is 47.1% and will increase by an average of 0.8% to 48.6% by 2027.

eCommerce online share of the total Flat Shoes market in the Netherlands

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 82.9% 82.6% 81.3% 59.9% 49.3% 99.3% 85.2% 35.2%

Market definition

Definition of the Flat Shoes market within the Fashion market

Market definition: Fashion > Footwear > Flat Shoes The category Flat Shoes includes the online trade of ballerina flats, loafers, oxfords, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Ballerina flats
  • Loafers
  • Oxfords
  • Clarks