Fashion market in the Netherlands
The Dutch Fashion eCommerce market is predicted to reach US$10,018.4 million by 2023 and accounts for 32.8% of the total eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.8%, resulting in a projected market volume of US$14,041.2 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Market development
eCommerce revenue development in the Apparel market in the Netherlands
The Dutch Apparel eCommerce market is predicted to reach US$6,646.0 million by 2023 and accounts for 66.3% of the Fashion eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.5%, resulting in a projected market volume of US$9,561.2 million by 2027. The Apparel eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Bags & Accessories, and Footwear.
eCommerce revenue development in the Apparel market in the Netherlands
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 22.7 | 2.7 | 44.4 | 10.8 | 38.5 | 35.7 | 23.3 | 66.8 |
| AOV (in US$) | 22.1 | 66.6 | 14.7 | 31.8 | 33.9 | 28.8 | 58.3 | 88.5 |
| CVR (in %) | 22.7 | 2.7 | 44.4 | 10.8 | 38.5 | 35.7 | 23.3 | 66.8 |
Top stores
Top five Apparel online stores in the Netherlands by net sales 2021
With sales in the Dutch Apparel market, zalando.nl generated a revenue of US$543.4 million in 2021, which means it is the leading online store in this market. In second place is wehkamp.nl with a revenue of over US$463.4 million, followed by bol.com with a revenue of US$295.9 million. Altogether, the top three online stores account for a market share of about 37.5% within the top 100 stores of the given market. The Apparel ranking of the Netherlands is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Apparel market in the Netherlands in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
See further stores
Market definition
Definition of the Apparel market within the Fashion market
Market definition: Fashion > Apparel The category Apparel comprises the digital sale of almost all types of clothing items that are produced for private end customers. It is broken down into the following sub-sub-segments: Women’s Apparel, Men’s Apparel, and Children’s Apparel. Other Apparel includes, among others, skorts, outerwear, and clothing accessories such as bandanas, handkerchiefs, and tie clips. Work clothes, toddler and baby clothes, outdoor clothing, as well as other personal accessories, such as watches and jewelry, handbags, or similar items that do not count as actual articles of clothing, are not included in this sub-segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Women's apparel
- Men's apparel
- Children's apparel
Out-of-scope
- Work clothes
- Handbags
- Watches and jewelry
- Ski suits
- Umbrellas
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