Electronics market in the Netherlands

The Dutch Electronics eCommerce market is predicted to reach US$7,092.4 million by 2024 and accounts for 30.3% of the total eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.1%, resulting in a projected market volume of US$7,706.1 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Dutch Electronics retail market, the online share is 62.3% and will increase by an average of 1.8% to 66.8% by 2028.

With sales in the Dutch Electronics market, coolblue.nl generated a revenue of US$1,471.7 million in 2023, which means it is the leading online store in this market. The Electronics ranking of the Netherlands is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Dutch Electronics eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with iDEAL (Bank transfer) covering the largest share with 93.0% of all online stores checked. Other offered payment methods in the Dutch Electronics eCommerce market in 2023 are VISA (Cards) with 89.5%, Mastercard (Cards) with 89.5%, and PayPal (E-wallets) with 64.9%. With 49.1% Bancontact (E-wallets) has already a significantly smaller coverage compared to iDEAL (Bank transfer).

Despite PostNL's dominant position with 65.5% of online stores opting for its services, the Dutch Electronics eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DHL, DPD, UPS (United Parcel Service), and GLS, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Although Magento holds a commanding lead with 23.7% of online stores using the shop software solution, the Dutch Electronics eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Salesforce Commerce Cloud, OpenCart, Lightspeed, and Shopware, which collectively hold a significant share of the market.