Electronics market in the Netherlands
The Dutch Electronics eCommerce market is predicted to reach US$7,356.2 million by 2023 and accounts for 30.7% of the total eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.5%, resulting in a projected market volume of US$9,125.7 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Electrical Appliances market in the Netherlands
The Dutch Electrical Appliances eCommerce market is predicted to reach US$2,408.8 million by 2023 and accounts for 32.7% of the Electronics eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.7%, resulting in a projected market volume of US$3,126.1 million by 2027. The Electrical Appliances eCommerce market is a sub-market of the Electronics market. Further categories within the Electronics market are: Consumer Electronics.
eCommerce revenue development in the Electrical Appliances market in the Netherlands
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Electrical Appliances market in the Netherlands
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 34.5 | 50.5 | 64.0 | 84.8 | 45.0 | 74.3 | 19.4 | 70.3 |
| AOV (in US$) | 0.9 | 0.2 | 0.4 | 1.0 | 0.9 | 0.6 | 0.8 | 0.4 |
| CVR (in %) | 72.8 | 40.7 | 58.2 | 85.8 | 10.3 | 40.0 | 27.7 | 49.2 |
Top stores
Top five Electrical Appliances online stores in the Netherlands by net sales 2022
With sales in the Dutch Electrical Appliances market, coolblue.nl generated a revenue of US$684.9 million in 2022, which means it is the leading online store in this market. The Electrical Appliances ranking of the Netherlands is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Electrical Appliances market in the Netherlands in 2022
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
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Filtered revenue / share
eCommerce net sales refer to the year 2022
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Global revenue
eCommerce net sales refer to the year 2022
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Growth
eCommerce net sales growth refers to 2022/2021
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|---|---|---|---|
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US$900.0m
20.7% | US$8,300.0m | 8.3% | |
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US$550.0m
12.0% | US$4,600.0m | 12.4% | |
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US$470.0m
3.9% | US$1,190.0m | 33.6% | |
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US$430.0m
20.6% | US$2,122.0m | 18.0% | |
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US$370.0m
20.7% | US$1,814.0m | 12.6% |
Market definition
Definition of the Electrical Appliances market within the Electronics market
Market definition: Electronics > Electrical Appliances The category Electrical Appliances covers the sale of household appliances (e.g. washing machines, dishwashers, vacuum cleaners, air conditioners), kitchen appliances (e.g. refrigerators, ovens, coffee machines, toasters) and personal care appliances (e.g. hair dryers, electric toothbrushes, electric shavers). This category does not cover consumer electronics (e.g. TVs, computers, printers) and lamps. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Household appliances (e.g. washing machines, dishwashers, vacuum cleaners, air conditioners)
- Kitchen appliances (e.g. refrigerators, ovens, coffee machines, toasters)
- Personal care appliances (e.g. hair dryers, electric toothbrushes, electric shavers)
Out-of-scope
- Consumer electronics (e.g. TVs, computers, printers)
- Lamps
Select sub-category