Electronics market in the Netherlands

Market development

eCommerce revenue development in the Electric Toothbrushes market in the Netherlands

The Dutch Electric Toothbrushes eCommerce market is predicted to reach US$50.2 million by 2024 and accounts for 27.0% of the Personal Care Appliances eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.9%, resulting in a projected market volume of US$65.6 million by 2028. The Electric Toothbrushes eCommerce market is a sub-market of the Personal Care Appliances market. Further categories within the Personal Care Appliances market are: Hair Dryers, Other Personal Care Appliances, and Shavers.

eCommerce revenue development in the Electric Toothbrushes market in the Netherlands

in million US$

eCommerce revenue growth in the Electric Toothbrushes market in the Netherlands

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)63.165.786.260.316.187.533.881.9

Online share

eCommerce online share of the total Electric Toothbrushes market in the Netherlands

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Dutch Electric Toothbrushes retail market, the online share is 71.0% and will increase by an average of 0.8% to 73.3% by 2028.

eCommerce online share of the total Electric Toothbrushes market in the Netherlands

in %
20202021202220232024202520262027
Online share (in %)72.7%94.3%96.2%15.1%85.6%17.0%54.6%78.7%

Market definition

Definition of the Electric Toothbrushes market within the Electronics market

Market definition: Electronics > Electrical Appliances > Personal Care Appliances > Electric Toothbrushes The category Electric Toothbrushes includes the online trade of electric toothbrushes (e.g. sonic electric toothbrushes, rotating electric toothbrushes, pulsating electric toothbrushes, ultrasonic electric toothbrushes, ionic electric toothbrushes). This category does not cover non-electric toothbrushes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Electric toothbrushes (e.g. sonic electric toothbrushes, rotating electric toothbrushes, pulsating electric toothbrushes, ultrasonic electric toothbrushes, ionic electric toothbrushes)

Out-of-scope

  • Non-electric toothbrushes