DIY market in the Netherlands
The Dutch DIY eCommerce market is predicted to reach US$2,515.1 million by 2023 and accounts for 10.5% of the total eCommerce market in the Netherlands. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -0.4%, resulting in a projected market volume of US$2,472.4 million by 2027. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.
Market development
eCommerce revenue development in the DIY market in the Netherlands
The Dutch DIY eCommerce market is predicted to reach US$2,515.1 million by 2023 and accounts for 10.5% of the total eCommerce market in the Netherlands. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -0.4%, resulting in a projected market volume of US$2,472.4 million by 2027. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.
eCommerce revenue development in the DIY market in the Netherlands
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the DIY market in the Netherlands
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 18.8 | 52.9 | 55.0 | 9.0 | 71.3 | 79.2 | 59.6 | 85.7 |
| AOV (in US$) | 78.4 | 41.5 | 62.2 | 6.7 | 50.1 | 93.7 | 79.1 | 14.0 |
| CVR (in %) | 18.8 | 52.9 | 55.0 | 9.0 | 71.3 | 79.2 | 59.6 | 85.7 |
Top stores
Top five DIY online stores in the Netherlands by net sales 2022
With sales in the Dutch DIY market, bol.com generated a revenue of US$268.3 million in 2022, which means it is the leading online store in this market. The DIY ranking of the Netherlands is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the DIY market in the Netherlands in 2022
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
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Filtered revenue / share
eCommerce net sales refer to the year 2022
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Global revenue
eCommerce net sales refer to the year 2022
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Growth
eCommerce net sales growth refers to 2022/2021
| |
|---|---|---|---|
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US$900.0m
20.7% | US$8,300.0m | 8.3% | |
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US$550.0m
12.0% | US$4,600.0m | 12.4% | |
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US$470.0m
3.9% | US$1,190.0m | 33.6% | |
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US$430.0m
20.6% | US$2,122.0m | 18.0% | |
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US$370.0m
20.7% | US$1,814.0m | 12.6% |
See further stores
Payment Methods
Top 5 offered payment methods in the Dutch DIY market
The Dutch DIY eCommerce market in 2022 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 94.0% of all online stores checked. Other offered payment methods in the Dutch DIY eCommerce market in 2022 are Mastercard (Cards) with 92.5%, iDEAL (Bank transfer) with 92.5%, and PayPal (E-wallets) with 83.6%. With 61.2% Bank transfer/cash in advance (Bank transfer) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).
Top 5 offered payment methods in the Dutch DIY market
Note: A store can offer more than one payment method (Multi-pick), based on 67 stores in the Dutch DIY market
Source: ECDB analysis
See all stores offering
Shipping Service Provider
Top 5 offered shipping providers in the Dutch DIY market
Despite PostNL's dominant position with 60.8% of online stores opting for its services, the Dutch DIY eCommerce market in 2022 remains diverse and competitive. Several other shipping service providers, including DHL, DPD, GLS, and TransMission, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Dutch DIY market
Note: A store can offer more than one shipping provider (Multi-pick), based on 51 stores in the Dutch DIY market
Source: ECDB analysis
See all stores offering
Market definition
Definition of the DIY market
Market definition: DIY In the category DIY there is an extensive selection of products for the garden (e.g. plants, fertilizers, shovels, lawn mowers), vehicle parts (e.g. car tires, car parts, motorcycle parts), tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate). Online stores dedicated to stationery, crafts & art supplies, gardening services or vehicle repair services are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Garden (e.g. plants, fertilizers, shovels, lawn mowers)
- Vehicle parts (e.g. car tires, car parts, motorcycle parts)
- Tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate)
Out-of-scope
- Stationery, crafts & art supplies
- Gardening services
- Vehicle repair services
- Construction services