eCommerce market in Norway

Norway is the 30th largest market for eCommerce with a predicted revenue of US$10,656.6 million by 2023, placing it ahead of Malaysia. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 9.5%, resulting in a projected market volume of US$15,295.1 million by 2027. With an expected increase of 16.8% in 2023, the Norwegian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Norway, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Norwegian eCommerce market. Fashion is the largest market and accounts for 30.4% of the Norwegian eCommerce revenue. It is followed by Food & Personal Care with 24.4%, Electronics & Media with 16.9%, Furniture & Appliances with 14.4%, and Toys, Hobby & DIY with the remaining 13.9%.

The biggest player in the Norwegian eCommerce market is komplett.no. The store had a revenue of US$479.2 million in 2021. komplett.no is followed by elkjop.no and apple.com as the second- and third-largest stores with US$401.4 million and US$242.1 million, respectively. Altogether, the top three stores account for 22.9% of the top 100 online stores' revenue in Norway. Store rankings include every store that generates revenue in Norway. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Norway was considered.