e-Commerce Market Analytics

The eCommerce market in Norway

Norway is the 26th largest market for eCommerce with a revenue of US$7.9 billion in 2021, placing it ahead of Saudi Arabia and behind Vietnam.

With an increase of 16%, the Norwegian eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Norway, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 6% between 2021 and 2025, Norway is expected to grow at about the same rate as the global average (6%).

The eCommerce market in Norway

Top online stores

The biggest player in the Norwegian eCommerce market is elkjop.no. The store had a revenue of US$542 million in 2021. elkjop.no is followed by komplett.no and apple.com as the second- and third largest stores with US$292 million and US$234 million, respectively. Altogether, the top three stores account for 15% of online revenue in Norway.

Store rankings include every store that generates revenue in Norway. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Norway was considered.

One of the fastest-growing stores in the Norwegian market is next.no. The store achieved online net sales of about US$1.6 million in 2021. Its revenue growth amounted to 165% in the previous year.

More information on the top 100 online stores in Norway can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in Norway by eCommerce net sales 2021 in million US$

# Store
1. elkjop.no
2. komplett.no
3. apple.com
4. zalando.no
5. ikea.com

The eCommerce market in Norway

Market size and growth rate

Revenue in 2021
CAGR 2021-2025
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in Norway is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 6%. Compared to the year-over-year growth of 16% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. An other indicator of market saturation is the online penetration of 79% in Norway; in other words, 79% of the Norwegian population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Fashion is the largest segment in Norway and accounts for 27% of the eCommerce revenue in Norway. It is followed by Electronics & Media with 23%, Toys, Hobby & DIY with 21%, Food & Personal Care with 17%, and Furniture & Appliances with the remaining 12%.

The eCommerce market in Norway

Top shipping service providers

In Norway, PostNord is the most frequently offered delivery service provider among online stores. Of those stores indicating which service they use to transport their goods, 50% cited PostNord as one of their providers. Moreover, Posten and Bring are among the top three shipping service companies offered by online retailers in Norway, at rates of 41% and 26%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. As a result, only stores that generate more net sales in Norway than in any other country are taken into account. Furthermore, only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Norway

# Shipping service provider
1. PostNord
2. Posten
3. Bring