Care Products market in Norway

The Norwegian Care Products eCommerce market is predicted to reach US$1,039.9 million by 2023 and accounts for 9.3% of the total eCommerce market in Norway. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.4%, resulting in a projected market volume of US$1,281.1 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Care Products market in Norway

The Norwegian Care Products eCommerce market is predicted to reach US$1,039.9 million by 2023 and accounts for 9.3% of the total eCommerce market in Norway. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.4%, resulting in a projected market volume of US$1,281.1 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

eCommerce revenue development in the Care Products market in Norway

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Care Products market in Norway

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 43.1 51.8 30.8 81.2 19.7 98.7 81.8 41.9
AOV (in US$) 0.5 0.6 0.8 0.9 0.7 1.0 0.0 0.0
CVR (in %) 29.1 31.3 16.9 55.2 33.6 75.3 13.4 31.2
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Care Products market in Norway

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Norwegian Care Products retail market, the online share is 35.5% and will increase by an average of 5.0% to 43.1% by 2027.

eCommerce online share of the total Care Products market in Norway

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 4.6% 24.5% 85.5% 72.7% 87.1% 55.2% 11.2% 3.7%

Top stores

Top five Care Products online stores in Norway by net sales 2022

With sales in the Norwegian Care Products market, blivakker.no generated a revenue of US$91.3 million in 2022, which means it is the leading online store in this market. The Care Products ranking of Norway is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Care Products market in Norway in 2022

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
Favicon no-access-0 no-access-0
US$900.0m
20.7%
US$8,300.0m 8.3%
Favicon no-access-1 no-access-1
US$550.0m
12.0%
US$4,600.0m 12.4%
Favicon no-access-2 no-access-2
US$470.0m
3.9%
US$1,190.0m 33.6%
Favicon no-access-3 no-access-3
US$430.0m
20.6%
US$2,122.0m 18.0%
Favicon no-access-4 no-access-4
US$370.0m
20.7%
US$1,814.0m 12.6%

See further stores

Worldwide - Care Products Norway - Care Products Norway - All Categories

Market definition

Definition of the Care Products market

Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
  • Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
  • Health care products (e.g. supplements, nutrition, pharmaceuticals)

Out-of-scope

  • Professional products and services for personal care (e.g. beauty treatments, make-up courses)
  • Cleaning services (e.g. housekeeping services, window cleaning services)
  • Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)