Care Products market in Norway
The Norwegian Care Products eCommerce market is predicted to reach US$1,240.4 million by 2025 and accounts for 16.1% of the total eCommerce market in Norway. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 13.7%, resulting in a projected market volume of US$2,070.4 million by 2029. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Monthly revenues
Monthly eCommerce revenues in the Norwegian Care Products market
The monthly eCommerce revenue of the Norwegian Care Products market was US$108 million in April 2025. This refers to a growth of 14.0% compared to March 2025. Within the last 12 months, the monthly revenue share was the highest in December 2024 with 9.2% of the total 2024 revenue of the Norwegian Care Products market and the lowest in September 2024 with 7.3% of the total 2024 revenue.
Revenue Last Month
US$108.1m
The eCommerce revenue grew by 14.0% from March 2025 to April 2025.
Monthly revenue shares in the last 12 months
| 0-2025 | 1-2025 | 2-2025 | 3-2025 | 4-2025 | 5-2025 | 6-2025 | 7-2025 | 8-2025 | 9-2025 | 10-2025 | 11-2025 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 76.9 | 33.6 | 43.9 | 34.5 | 22.3 | 82.2 | 19.6 | 22.5 | 94.4 | 68.2 | 11.9 | 35.3 |
Market development
eCommerce revenue development in the Care Products market in Norway
The Norwegian Care Products eCommerce market is predicted to reach US$1,240.4 million by 2025 and accounts for 16.1% of the total eCommerce market in Norway. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 13.7%, resulting in a projected market volume of US$2,070.4 million by 2029. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
eCommerce revenue development in the Care Products market in Norway
eCommerce revenue growth in the Care Products market in Norway
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 63.6 | 50.4 | 54.5 | 98.2 | 1.2 | 2.5 | 95.7 | 56.0 |
Top stores
Top five Care Products online stores in Norway by net sales 2024
With sales in the Norwegian Care Products market, blivakker.no generated a revenue of US$77.2 million in 2024, which means it is the leading online store in this market. The Care Products ranking of Norway is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Care Products market in Norway in 2024
| Filtered revenue / share eCommerce net sales refer to the year 2024 | Global revenue eCommerce net sales refer to the year 2024 | Growth eCommerce net sales growth refers to 2024/2023 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Shop Software Solutions
Top 5 used shop software solutions in the Norwegian Care Products market
In the Norwegian Care Products eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2024. None of the major shop software solution, including Litium, Magento, and MyStore NO, have been able to secure a market share exceeding 8.0%, suggesting a diversified market with numerous players holding smaller stakes.
Top 5 used shop software solutions in the Norwegian Care Products market
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Market definition
Definition of the Care Products market
Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
- Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
- Health care products (e.g. supplements, nutrition, pharmaceuticals)
Out-of-scope
- Professional products and services for personal care (e.g. beauty treatments, make-up courses)
- Cleaning services (e.g. housekeeping services, window cleaning services)
- Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)
Select sub-category