Furniture & Homeware market in Norway

The Norwegian Furniture & Homeware eCommerce market is predicted to reach US$318.8 million by 2024 and accounts for 4.3% of the total eCommerce market in Norway. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -9.3%, resulting in a projected market volume of US$216.1 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Norwegian Furniture & Homeware retail market, the online share is 28.3% and will increase by an average of 11.5% to 43.8% by 2028.

With sales in the Norwegian Furniture & Homeware market, ikea.com generated a revenue of US$145.1 million in 2023, which means it is the leading online store in this market. The Furniture & Homeware ranking of Norway is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

In the Norwegian Furniture & Homeware eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including Magento, Shopify, and MyStore NO, have been able to secure a market share exceeding 11.7%, suggesting a diversified market with numerous players holding smaller stakes.