Fashion market in Norway
The Norwegian Fashion eCommerce market is predicted to reach US$2,804.0 million by 2024 and accounts for 37.4% of the total eCommerce market in Norway. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.0%, resulting in a projected market volume of US$4,573.7 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Monthly revenues
Monthly eCommerce revenues in the Norwegian Fashion market
The monthly eCommerce revenue of the Norwegian Fashion market was US$233 million in October 2024. This refers to a growth of 19.2% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 11.8% of the total 2023 revenue of the Norwegian Fashion market and the lowest in February 2024 with 6.6% of the total 2024 revenue.
Revenue Last Month
US$233.4m
The eCommerce revenue grew by 19.2% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 65.1 | 53.8 | 35.5 | 45.9 | 35.3 | 65.2 | 99.6 | 38.3 | 21.8 | 98.8 | 4.8 | 36.9 |
Market development
eCommerce revenue development in the Fashion market in Norway
The Norwegian Fashion eCommerce market is predicted to reach US$2,804.0 million by 2024 and accounts for 37.4% of the total eCommerce market in Norway. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.0%, resulting in a projected market volume of US$4,573.7 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
eCommerce revenue development in the Fashion market in Norway
eCommerce revenue growth in the Fashion market in Norway
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 94.4 | 41.0 | 75.8 | 38.4 | 45.1 | 47.2 | 14.1 | 86.1 |
Top stores
Top five Fashion online stores in Norway by net sales 2023
With sales in the Norwegian Fashion market, zalando.no generated a revenue of US$212.2 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Norway is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in Norway in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Shipping Service Provider
Top 5 offered shipping providers in the Norwegian Fashion market
Despite Bring's dominant position with 45.3% of online stores opting for its services, the Norwegian Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including PostNord, Posten, DHL, and Helthjem, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Norwegian Fashion market
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Shop Software Solutions
Top 5 used shop software solutions in the Norwegian Fashion market
In the Norwegian Fashion eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including WooCommerce, Salesforce Commerce Cloud, and MyStore NO, have been able to secure a market share exceeding 7.7%, suggesting a diversified market with numerous players holding smaller stakes.
Top 5 used shop software solutions in the Norwegian Fashion market
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Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
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