Fashion market in Norway

The Norwegian Fashion eCommerce market is predicted to reach US$3,502.8 million by 2024 and accounts for 37.5% of the total eCommerce market in Norway. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.9%, resulting in a projected market volume of US$6,326.6 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Fashion market in Norway

The Norwegian Fashion eCommerce market is predicted to reach US$3,502.8 million by 2024 and accounts for 37.5% of the total eCommerce market in Norway. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.9%, resulting in a projected market volume of US$6,326.6 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

eCommerce revenue development in the Fashion market in Norway

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Fashion market in Norway

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)34.597.657.555.379.299.564.618.4

Online share

eCommerce online share of the total Fashion market in Norway

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Norwegian Fashion retail market, the online share is 29.5% and will increase by an average of 7.2% to 38.9% by 2028.

eCommerce online share of the total Fashion market in Norway

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights, ECDB analysis

20202021202220232024202520262027
Online share (in %)89.6%19.3%7.2%78.0%43.6%96.3%37.5%40.8%

Top stores

Top five Fashion online stores in Norway by net sales 2023

With sales in the Norwegian Fashion market, zalando.no generated a revenue of US$212.2 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Norway is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Fashion market in Norway in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Fashion Norway - Fashion Norway - All Categories

Shipping Service Provider

Top 5 offered shipping providers in the Norwegian Fashion market

Despite Bring's dominant position with 44.2% of online stores opting for its services, the Norwegian Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including PostNord, Posten, DHL, and Helthjem, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Norwegian Fashion market

in %

Note: A store can offer more than one shipping provider (Multi-pick), based on 77 stores in the Norwegian Fashion market

Source: ECDB analysis

See all stores offering

DHL UPS (United Parcel Service) DPD

Shop Software Solutions

Top 5 used shop software solutions in the Norwegian Fashion market

In the Norwegian Fashion eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including Salesforce Commerce Cloud, WooCommerce, and Magento, have been able to secure a market share exceeding 9.0%, suggesting a diversified market with numerous players holding smaller stakes.

Top 5 used shop software solutions in the Norwegian Fashion market

in %

Note: A store can use more than one shop software solution (Multi-pick), based on 100 stores in the Norwegian Fashion market

Source: ECDB analysis

See all stores using

shop software shop software shop software

Market definition

Definition of the Fashion market

Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Apparel (e.g. jackets, t-shirts, joggers, underwear)
  • Footwear (e.g. sneakers, boots, sandals)
  • Bags (e.g. handbags, backpacks, suitcases)
  • Accessories (e.g. hats, sunglasses, jewelry, watches)

Out-of-scope

  • Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
  • Eye care (e.g. glasses and sunglasses with prescriptions)
  • Beauty care (e.g. make-up, fragrances)