Fashion market in Norway

The Norwegian Fashion eCommerce market is predicted to reach US$3,502.8 million by 2024 and accounts for 37.5% of the total eCommerce market in Norway. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.9%, resulting in a projected market volume of US$6,326.6 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Workwear market in Norway

The Norwegian Workwear eCommerce market is predicted to reach US$26.1 million by 2024 and accounts for 1.3% of the Apparel eCommerce market in Norway. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.6%, resulting in a projected market volume of US$32.4 million by 2028. The Workwear eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, T-Shirts, Shirts & Blouses, and Underwear & Nightwear.

eCommerce revenue development in the Workwear market in Norway

in million US$

eCommerce revenue growth in the Workwear market in Norway

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 76.7 11.9 30.2 49.3 94.4 8.7 79.1 77.3

Online share

eCommerce online share of the total Workwear market in Norway

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Norwegian Workwear retail market, the online share is 25.0% and will increase by an average of 9.1% to 35.4% by 2028.

eCommerce online share of the total Workwear market in Norway

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 87.1% 41.7% 0.3% 4.1% 31.2% 21.1% 0.2% 29.9%

Market definition

Definition of the Workwear market within the Fashion market

Market definition: Fashion > Apparel > Workwear The category Workwear includes the online trade of overalls, safety vests and high-visibility clothing. This category does not cover safety shoes, safety glasses and goggles or tool belts. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Overalls
  • Safety vests
  • High-visibility clothing

Out-of-scope

  • Safety shoes
  • Safety glasses and goggles
  • Tool belts
  • Helmets