Fashion market in Norway
The Norwegian Fashion eCommerce market is predicted to reach US$3,243.2 million by 2023 and accounts for 30.4% of the total eCommerce market in Norway. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.2%, resulting in a projected market volume of US$4,790.8 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Market development
eCommerce revenue development in the Bags & Accessories market in Norway
The Norwegian Bags & Accessories eCommerce market is predicted to reach US$915.7 million by 2023 and accounts for 28.2% of the Fashion eCommerce market in Norway. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.9%, resulting in a projected market volume of US$1,337.1 million by 2027. The Bags & Accessories eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Footwear.
eCommerce revenue development in the Bags & Accessories market in Norway
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 22.1 | 94.8 | 31.6 | 55.0 | 82.7 | 65.1 | 35.9 | 50.4 |
| AOV (in US$) | 30.0 | 27.5 | 99.1 | 9.5 | 9.0 | 31.8 | 72.3 | 56.1 |
| CVR (in %) | 22.1 | 94.8 | 31.6 | 55.0 | 82.7 | 65.1 | 35.9 | 50.4 |
Top stores
Top five Bags & Accessories online stores in Norway by net sales 2021
With sales in the Norwegian Bags & Accessories market, boozt.com generated a revenue of US$13.2 million in 2021, which means it is the leading online store in this market. In second place is xxl.no with a revenue of over US$13.2 million, followed by zalando.no with a revenue of US$8.8 million. Altogether, the top three online stores account for a market share of about 26.8% within the top 100 stores of the given market. The Bags & Accessories ranking of Norway is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Bags & Accessories market in Norway in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
Market definition
Definition of the Bags & Accessories market within the Fashion market
Market definition: Fashion > Bags & Accessories The category Bags & Accessories comprises wearable, fashionable accessories that complement a person's outfit, such as watches and jewelry, scarves and shawls, caps and gloves, luxury leather goods, belts, eyewear, ties and bow ties, as well as luggage and bags with open and closable containers made from any material used by private end consumers to transport items (e.g., suitcases, briefcases, handbags). This market also includes both fashion jewelry and high-end jewelry made of precious materials such as gold, silver, or titanium. Other Accessories includes, among others, jewelry accessories such as steam cleaners and watch accessories such as watchbands and winders. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Watches and jewelry
- Eyewear
- Leather clothes
- Luxury leather goods
- Shawls and scarves
- Ties and bow ties
- Hats and caps
- Gloves
- Felt, fur, and other clothes
- Belts
- Luggage and bags
Out-of-scope
- Clothes (e.g., coats, t-shirts, suits)
- Shoes and shoe accessories (e.g., care products)
- Outdoor and sports clothing
- Protective bags and covers for electronic devices such as notebooks or cameras
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