DIY market in Norway

The Norwegian DIY eCommerce market is predicted to reach US$487.4 million by 2024 and accounts for 6.5% of the total eCommerce market in Norway. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.1%, resulting in a projected market volume of US$486.3 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Vehicle Parts, Tools & Construction Supplies, and Garden.

Monthly revenues

Monthly eCommerce revenues in the Norwegian DIY market

The monthly eCommerce revenue of the Norwegian DIY market was US$47 million in November 2024. This refers to a growth of 19.8% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in June 2024 with 10.3% of the total 2024 revenue of the Norwegian DIY market and the lowest in February 2024 with 6.6% of the total 2024 revenue.

Revenue Last Month

US$47.5m

The eCommerce revenue grew by 19.8% from October 2024 to November 2024.

11-2024+19.8%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)28.642.162.152.031.925.479.78.48.748.235.74.9

Market development

eCommerce revenue development in the DIY market in Norway

The Norwegian DIY eCommerce market is predicted to reach US$487.4 million by 2024 and accounts for 6.5% of the total eCommerce market in Norway. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.1%, resulting in a projected market volume of US$486.3 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Vehicle Parts, Tools & Construction Supplies, and Garden.

eCommerce revenue development in the DIY market in Norway

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the DIY market in Norway

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)16.556.020.665.63.946.482.747.4

Online share

eCommerce online share of the total DIY market in Norway

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Norwegian DIY retail market, the online share is 10.1% and will increase by an average of 6.7% to 13.1% by 2028.

eCommerce online share of the total DIY market in Norway

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)66.3%19.8%18.1%81.4%98.0%88.2%48.2%38.6%

Top stores

Top five DIY online stores in Norway by net sales 2023

With sales in the Norwegian DIY market, obsbygg.no generated a revenue of US$102.5 million in 2023, which means it is the leading online store in this market. The DIY ranking of Norway is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the DIY market in Norway in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - DIY Norway - DIY Norway - All Categories

Shop Software Solutions

Top 5 used shop software solutions in the Norwegian DIY market

Although Magento holds a commanding lead with 17.6% of online stores using the shop software solution, the Norwegian DIY eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including MyStore NO, Shopify, OpenCart, and SAP Commerce, which collectively hold a significant share of the market.

Top 5 used shop software solutions in the Norwegian DIY market

in %

Note: A store can use more than one shop software solution (Multi-pick), based on 74 stores in the Norwegian DIY market

Source: ECDB analysis

See all stores using

shop software shop software shop software

Market definition

Definition of the DIY market

Market definition: DIY In the category DIY there is an extensive selection of products for the garden (e.g. plants, fertilizers, shovels, lawn mowers), vehicle parts (e.g. car tires, car parts, motorcycle parts), tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate). Online stores dedicated to stationery, crafts & art supplies, gardening services or vehicle repair services are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Garden (e.g. plants, fertilizers, shovels, lawn mowers)
  • Vehicle parts (e.g. car tires, car parts, motorcycle parts)
  • Tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate)

Out-of-scope

  • Stationery, crafts & art supplies
  • Gardening services
  • Vehicle repair services
  • Construction services