eCommerce market in Bhutan
Bhutan is one of the smaller markets for eCommerce with a predicted revenue of US$81.0 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 1.7%, resulting in a projected market volume of US$86.7 million by 2028. With an expected increase of 2.6% in 2024, the Bhutanese eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Bhutan, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Bhutanese eCommerce market. Electronics is the largest market and accounts for 23.7% of the Bhutanese eCommerce revenue. It is followed by Hobby & Leisure with 20.6%, Fashion with 18.9%, Furniture & Homeware with 11.7%, Grocery with 9.2%, Care Products with 8.3%, and DIY with the remaining 7.6%.
Market development
eCommerce revenue development in Bhutan
Bhutan is one of the smaller markets for eCommerce with a predicted revenue of US$81.0 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 1.7%, resulting in a projected market volume of US$86.7 million by 2028. With an expected increase of 2.6% in 2024, the Bhutanese eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Bhutan, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Bhutanese eCommerce market. Electronics is the largest market and accounts for 23.7% of the Bhutanese eCommerce revenue. It is followed by Hobby & Leisure with 20.6%, Fashion with 18.9%, Furniture & Homeware with 11.7%, Grocery with 9.2%, Care Products with 8.3%, and DIY with the remaining 7.6%.
eCommerce revenue development in Bhutan
eCommerce revenue growth in Bhutan
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 22.5 | 24.9 | 41.8 | 41.8 | 10.2 | 35.3 | 76.9 | 60.7 |
Market comparison
The Bhutanese eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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