eCommerce market in Bhutan
Bhutan is one of the smaller markets for eCommerce with a predicted revenue of US$132.6 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.4%, resulting in a projected market volume of US$227.1 million by 2027. With an expected increase of 18.3% in 2023, the Bhutanese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Bhutan, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Bhutanese eCommerce market. Fashion is the largest market and accounts for 29.5% of the Bhutanese eCommerce revenue. It is followed by Electronics & Media with 26.9%, Food & Personal Care with 26.4%, Furniture & Appliances with 11.0%, and Toys, Hobby & DIY with the remaining 6.2%.
Market development
eCommerce revenue development in Bhutan
Bhutan is one of the smaller markets for eCommerce with a predicted revenue of US$132.6 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.4%, resulting in a projected market volume of US$227.1 million by 2027. With an expected increase of 18.3% in 2023, the Bhutanese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Bhutan, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Bhutanese eCommerce market. Fashion is the largest market and accounts for 29.5% of the Bhutanese eCommerce revenue. It is followed by Electronics & Media with 26.9%, Food & Personal Care with 26.4%, Furniture & Appliances with 11.0%, and Toys, Hobby & DIY with the remaining 6.2%.
eCommerce revenue development in Bhutan
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 69.5 | 40.3 | 50.8 | 46.8 | 44.6 | 13.1 | 41.7 | 85.5 |
| AOV (in US$) | 94.7 | 38.6 | 25.4 | 51.7 | 85.3 | 46.9 | 51.5 | 66.1 |
| CVR (in %) | 69.5 | 40.3 | 50.8 | 46.8 | 44.6 | 13.1 | 41.7 | 85.5 |
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